Last month, we commented on several surveys that revealed a drop in sales and in the expressiveness of the smartphone market during the first quarter of this year – a situation caused mainly by the pandemic of the new Coronavirus (COVID-19).
Now, a new study published by Gartner not only shows that there was a drop, but also reveals the biggest fall in this market ever recorded. According to them, smartphone sales fell 20.2% earlier this year, to less than 300 million units.
The new Coronavirus pandemic caused the worst decline in the global smartphone market. Most major Chinese manufacturers and Apple have been severely impacted by the temporary closure of their factories in China and reduced consumer spending due to mobility restrictions.
As expected, Apple also surfed this wave (and took a broth). According to Gartner, sales of iPhones fell 8.2% in the first quarter of 2020 (compared to the same period last year). That means the Apple sold 40.9 million of devices in that period, compared to 44.5 million in the first three months of 2019.
For Gartner, the result of the Apple was not only worse due to the company’s online store, which has a “great service capacity”. In addition, they highlighted the return to production in China at the end of March, which contributed to “regain part of the initial positive momentum”.
Other smartphone makers have seen much sharper declines in sales. THE Samsung, for example, saw the number of smartphones sold drop by 22.7%, while the Huawei registered a fall of 27.3%. THE Xiaomi was the only company that, according to the survey, registered a slight increase in sales (1.4%).
iPhone 11 Pro and 11 Pro Max
Cash price: from R $ 6,299.10Installed price: up to 12x R $ 583.25Colors: space gray, silver, midnight green and goldCapabilities: 64GB, 256GB or 512GBLaunch: September 2019
Cash price: from R $ 4,499.10Installed price: up to 12x R $ 416,58Colors: white, black, green, yellow, purple and (PRODUCT) REDCapabilities: 64GB, 128GB or 256GBLaunch: September 2019