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IPhones sales fall in Q3 as smartphone market grows

We have had some articles about the commercial performance of iPhones here lately: in one of them, we analyze the influence of the new models in the general sale of smartphones of Ma, and in another, we talk about the performance of the handsets in different markets. On the other hand, we had not yet seen a general survey of handset sales compared to the rest of the market.

This is exactly what three research firms have recently done: the Canalys, a IHS Markit and the Strategy Analytics. The numbers vary slightly between them (not least because Apple and several manufacturers don't release official sales figures), but there is a consensus: the smartphone market as a whole is seeing signs of revitalization, while Apple lost ground.

Canalys has the most pessimistic estimates for Cupertino. According to the firm, sales of iPhones 7% in the third quarter of 2019 compared to the same period last year in the last period, were 43.5 million devices shipped against 46.9 million in that of 2018.

Canalys on smartphone market, third quarter 2019

Overall, the biggest contributors to the growth of the smartphone market were leading Samsung (with a jump of 11%) and the runner-up Huawei, which, despite all the politics surrounding Google and the US government, has grown by an excellent 29%, which shows the power of the Chinese consumer market in this whole story. According to Canalys, the segment as a whole grew 1% In the year-to-year comparison, a sign of life in a market that has been stagnant (or falling) for over two years.

In Strategy Analytics and IHS Markit analyzes, Apple fell 3% and 2.1% respectively. All the review companies, however, agree on one point: Ma is expected to catch its breath in the last quarter, as the new iPhones are succeeding in attracting the public attention again, especially the iPhone 11, with a reduction. $ 50 in its introductory price compared to its predecessor.

So let's see how this whole story will be in a few months.

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Official image:

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iPhone 11

in Apple

Price: Starting at R $ 4,499.10Installment Price: in at 12x of R $ 416,58Colors: white, black, green, yellow, purple and (PRODUCT) REDCapabilities: 64 GB, 128GB or 256 GBRelease: September 2019

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Official image:

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iPhone 11 Pro and 11 Pro Max

in Apple

Price: Starting at R $ 6,299.10Installment Price: in at 12x from R $ 583,25Colors: space gray, silver, midnight green and goldCapabilities: 64 GB, 256 GB or 512 GBRelease: September 2019

via 9to5Mac