Maybe you have never heard of Singles Day (Singles day)but it represents the biggest day of promotions and offers in the world trade yes, surpassing the notorious sexta-feira Negra only with the population and financial strength of China. L in the Great Wall, the day (11/11, because of the repetition of number 1) a celebration date for singles and, from a few years to c, the main day of profits of the national trade.
For on Singles Day 2019, Apple is reaping great rewards: according to CNBC, the iPhones 11 and 11 Pro (Max) were among the most purchased products on date Which is a great sign for Ma, which has seen its activities in China shrouded in doubt over the Washington-Beijing trade war and growing anti-American sentiments that have spawned boycotts of US companies in the country.
According to Chinese retail giant Alibaba, the most recent Singles Day (which ended a few hours ago in China) was the most lucrative in the history of the event. More than 268 billion yuan were generated, about $ 160 billion, only on the platform; s in the first minute of the day yes we first 60 seconds The equivalent of over R $ 4.5 billion in sales was generated.
More than 500 million people made purchases during the period, and the most popular categories were electronics and fashion / beauty items. Single Day promotional actions are quite different and more megalomaniac than we are used to. Black fridays and Cyber mondays of life; in 2019 for example we had live streamings with celebrities like Kim Kardashian for product sales, as well as special TV shows starring Taylor Swift and other pop culture icons. The serious business.
It is worth noting that Alibaba's branch in Brazil (and in various parts of the world), AliExpress, also offered promotions for international residents. THE CNBC He cited, in addition to the iPhones 11 and 11 Pro, Huawei Mate 30 as one of the most targeted electronic devices by the Chinese. No specific sales figures were shared on any products, however.
Anyway, the news is great for Apple although Apple's biggest problem in Chinese territory, as we have seen recently, is not really on iPhones, but on its services.
via Cult of Mac