A few days ago, we talked about a survey by Consumer Intelligence Research Partners which showed that Apple surpassed Samsung in smartphone sales in the United States in the first three months of 2019. Now, looking more closely at Apple-related figures, CIRP brought us more information [PDF].
According to the company, the iPhone XR was Apple’s best-selling device in the first quarter, accounting for 38% of sales. Together, the new models (XS, XS Max and XR) totaled 59% of iPhones sold in the period.
The news is not wonderful for Apple because, as we know, the XR is the least expensive model among the latest Apple devices. This, as stated by Josh Lowitz, partner and co-founder of CIRP, pulls the average selling price of the devices down (currently at $ 800, less than a year ago) – even though the XS Max, the most premium from Apple, is the second best seller, leaving the 8 Plus and 7 practically together in third place.
The good thing – for Apple, of course – is that many iPhone buyers end up subscribing to some company service as well. According to Lowitz, 48% of these new iPhone buyers paid for space on iCloud and 21% subscribed to Apple Music; 13% also claimed to have purchased music from the iTunes Store, while only 3% chose to pay to put AppleCare + on the device.
This CIRP data was collected in a survey of 500 Apple customers who purchased something from Apple device between January and March 2019.
Cash price: from R $ 4,679.10Installed price: up to 12x R $ 433.25Colors: red, yellow, white, coral, black and blueCapabilities: 64GB, 128GB and 256GBLaunch: September 2018