Contrary to data released by companies Canalys, IHS Markit and Strategy Analytics at the end of last october, the Gartner recently disclosed that smartphone sales in the third quarter of this year were slightly weaker than expected – contracting, in fact, 0.4% when compared to the same period in 2018.
This, of course, directly affected Apple, causing the company’s share to decline from 11.8% in the third quarter of 2018 to 10.5% in the last three months. In approximate numbers, the Cupertino giant sold around 40.8 million devices – a 10.7% drop year on year. Despite this, Gartner infers that the initial adoption of the new iPhones was positive, suggesting that sales may improve in this last quarter of the year.
According to Anshul Gupta, senior director of research at Gartner, the habit of most smartphone users has changed: in pursuit of the best cost / benefit ratio, they have preferred medium devices over devices. flagships and entry models. In addition, many of them are waiting for the expansion of 5G to acquire new devices.
This change, however, reverberated to manufacturers like Samsung and the Huawei, which saw an increase in sales. On the other hand, the Chinese Xiaomi also recorded a drop in the number of devices shipped in the third quarter.
Despite the numbers not very optimistic for Apple, there are still hopes for the company this year. According to Gartner, sales of iPhones in China (one of the company’s largest markets) are expected to increase 6% over the past quarter, with increases also expected in other countries – thanks to the popularity of the iPhone 11.
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via Apple World Today | image: Nikkei Asian Review