It is not new that Apple products are among the devices with the highest satisfaction ratings among users. This naturally reflects the number of people who choose to buy a new iPhone, iPad, Mac or Apple Watch instead of purchasing gadgets other manufacturers.
To find out the number of people who intend to migrate from the platform in the coming months, the bank Merrill Lynch interviewed more than 90,000 smartphone users in the United States and provided data related to 13 smartphone manufacturers including Apple, Huawei, Samsung and even BlackBerry. The result was released by analyst Horace Dediu on Twitter.
Reading across that top line is shocking. pic.twitter/TSFZnABjrA
– Horace Dediu (@asymco) October 10, 2018
Read the shocking top line.
Although Apple has gathered the largest number of users who intend to migrate from platform among the manufacturers analyzed, the majority of respondents intend to continue with the same brand as their gadgets current except those who do not know or have not decided which device they will buy. Among the owners of iPhones, this number was 70%, much more than the 53% and 54% of Samsung and Huawei, respectively.
A fifth of Motorola, Samsung, and Chinese customers Vivo and Xiaomi are expected to buy an iPhone in the coming months, while only 4% of iPhone owners intend to switch to Samsung and another 5% say they migrate to Huawei. It is also worth noting that the Windows Phone customer base was removed from the survey after the Redmond giant discontinued its smartphone line.
Following the release of the results of this survey, Merrill Lynch reiterated the assessment of Apple's stock purchases and predicted that Ma would announce earnings above expectations in the last quarter of this year, which is expected to be released in early 2019.
In addition, analyst Wamsi Mohan told CNBC that the countries responsible for the largest number of sales of the new iPhones will, not surprisingly, be China and India, although the data does not indicate whether users will opt for cheaper devices and that are already a few years old.
Our research points to a significant growth opportunity in both China and India. Although the intentions of updating remain strong in India, the replacement is distorted for cheaper smartphones. 33% of respondents in India intend to upgrade in 2018, against 21% in China and the USA, and 19% in the United Kingdom. In our opinion, Apple continues to have strong potential in China and India in the long run.
There is still no information as to whether users' desire to update their iPhones is already increasing device sales. Unofficially, we commented that the iPhones XS and XS Max had a better first week of sales than the iPhones 8 and 8 Plus, in addition to forecasts that point to an absolute sales success of the iPhone XR.