That the team design Apple has created some of the most iconic products of the past 40 years, no one doubts: be it before the Jony Ive era (with creations like the Apple II it’s the Macintosh) or during the reign of the former Apple design chief (with the iPod, The iPhone it’s the iMac), we had some of the greatest examples of how modern design can be both beautiful and functional. We also had some horrible things, but we didn’t talk about them.
For now the Fortune partnered with the IIT Design Institute (Illinois Institute of Technology) to reissue its list of 100 best designs of the modern era – the last list of the type had been made in 1959, and the typewriter was placed first Olivetti Letttera 22, designed by Marcello Nizzoli. And guess what: Apple dominated the new ranking.
THE iPhone (2007) won the gold medal on the list, while the Original Macintosh (1984) came in second; in total, Apple had 8 products – or services – among the top 100 designs of the modern era.
Below we list all of them, together with the justification for Fortune for choices.
1st place: iPhone (2007)
“An iPod, a phone and an Internet communicator” was how Steve Jobs announced the iPhone to the world in 2007. At the time, that seemed like a huge promise; today, it seems like a great understatement for a device that has changed the way we live. Analysts initially did not seem to believe that Apple would be able to sell a device premium for $ 500 in a market where most devices were subsidized or provided by operators. But by spearheading innovation in hardware and software design, adding a high-performance camera and creating an ecosystem of applications and services, Apple sold more than 2 billion iPhones – and in the process, became the most valuable company of the world.
2nd place: Macintosh (1984)
Apple started the personal computer revolution with the Apple II, but the Macintosh defined the category. “The Macintosh was not the first personal computer, nor was it the first with a graphical user interface, but it was the first product that took these ideas and added others to a complete package. It became a computer that anyone who could understand and interact using language and vision, typing and drawing. It changed the way we relate to a computer. ”
–Johan Redstromteacher Umea University
10th place: iPod (2001)
The heir to the Walkman throne. Put all your music in your pocket. “The iPod revolutionized a category with a closed system, and took the music industry forward.”
–José Manuel dos Santos, head of design and user experience, Signify
14th place: MacBook Pro (2006)
Freed creative professionals from workstations of table. “He just changed every part of our lives.”
–Yongqi Lou, Dean of the School of Design and Innovation at Tongji University
22nd place: App Store (2008)
Manufacturers used to decide what was on their phone. The App Store delivered this control to the user. “With the App Store, Apple pays generous amounts to developers to create even better applications that make everything possible. This is refined by a curatorial force that makes us feel inspired and optimistic that life is getting better and better. ”
–Jason Ring, senior design manager, Uber
29th place: iOS (2007)
A mobile operating system installed on 1.5 billion devices. Simple to use and powerful enough for serious work. “A user experience that even babies can understand without being taught.”
—Design team from Hitachi
46th place: Apple Watch (2015)
The power of the iPhone in a package not much bigger than an envelope seal. “Before the Apple Watch, smart watches were clunky wrist computers. Apple turned this category into an accessory fashion that improves people’s health. ”
–Bas van de Poel, director of SPACE10
64th place: Apple Pay (2014)
Digital payments authorized by your face or digital. Combined with the chip Secure Enclave, is infinitely more secure than a traditional credit card.
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For those who were curious, here’s the Top 10 general of Fortune:
- Google search engine
- Eames fiberglass chair
- Sony TPS-L2 Walkman
- OXO Good Grips Peeler
- LEGO blocks
It is worth noting, in the ranking, the presence of a typical Brazilian product (although it was not designed by us): sandals Havaianas, designed by Robert Fraser in 1966. The complete list of Fortune can be seen here.