The data analysis firm Canalys did one more of his researches and released a ranking of best-selling smartphones in the third quarter of 2017.
Unlike other years, Apple in 2017 announced three models, first launching two of them – the iPhone 8 it’s the iPhone 8 Plus – and, only now on November 3, also launched the iPhone X. Because it was so expected, the third device ended up attracting much more consumer attention than its other brothers.
And, as he didn’t make it into the third quarter numbers, the representation responsibility was left to the iPhones 8/8 Plus that, in fact, couldn’t get enough sales to get Top 5 of the best-selling smartphones in the world. But calm down, all is not lost for Apple: it remains at the top, but with devices from years past.
As it is quite explicit in the image, the first place in the ranking was with the iPhone 7, which sold about 13 million units. Soon after – who would say – is the iPhone 6s, with sales of 7.9 million units. Canalys data shows that sales of older devices, such as the iPhone 6s and SE, saw an increase in the period.
And if you thought that Samsung’s latest releases would be in the ranking, you were also wrong: the device that represented the company, in third place with 7.8 million units sold, was the Galaxy J2 Prime – smartphone from a year ago. Oppo won the fourth and fifth places, with the A57 having sold 7.8 million and the R11, 7.2 million units.
And where were Apple’s releases? Out of Top 5, the iPhone 8 Plus sold 6.3 million units, while its smaller brother, the iPhone 8, sold 5.4 million according to the Canalys survey.
But before you run around the streets with signs saying that Apple made a mistake when it brought the iPhones 8/8 Plus, you must remember that the devices were launched just eight days before the end of the quarter. This means that the 11.8 million units sold is, in fact, a very good number. Canalys also said that this new strategy of increasing the line of iPhones has been positive.
Apple is clearly making a move here. With the launch of the iPhone X, it now has five iPhone options and offers iOS in more price ranges than ever before. This is a new strategy for Apple. It aggressively defends its market share, but does not compromise its rigid margin structure in doing so.
When it comes to the performance of companies that sell smartphones, Apple took a slight slip to second place, leaving its archrival Samsung on top – which, it is worth remembering, lost to Apple in the American ranking.
As we can see, Apple grew in the third quarter, but the firm points out that those responsible for this were the oldest and most affordable models of iPhones.
If we take into account the long lines at the launch of the iPhone X around the world, possibly the new smartphone will present very high numbers and will further elevate Apple in this ranking. So let’s wait for the fourth quarter survey, therefore.