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IPhone 7 commercial highlights new effects of the Messages app, focusing on balloons

In yet another commercial iPhone 7 (which promotes the device very subtly, after all, its focus on itself a novelty of iOS 10 as a whole), Apple dropped thousands of balloons across a city to highlight the new effects of the Messages app.

The all-new iPhone 7, with expressive messages. Practically magical.

Kinda exaggerated, but Apple. The video, at least, was very cute. 🎈