It is not news to anyone that the iPhone XR was a tremendous success: the combination of cutting-edge specifications (or almost) with a lower price made the device a darling of the public – and the best-selling smartphone in the world in 2019. Now, the iPhone 11 it seems to successfully follow in the footsteps of its predecessor. Much success.
According to the research firm Om Day, the iPhone 11 was the best selling device in the world in the first quarter of 2020 – with a frightening distance in relation to the second placed, the Samsung Galaxy A51. Were 19.5 million of Apple devices shipped in the period, almost triple in relation to the 6.8 million devices delivered by the South Korean.
THE Xiaomi took the next two positions with the Redmi Note 8 it’s the Redmi Note 8 Pro, while Apple returned to the ranking in the fifth and sixth places – with iPhone XR, which had 4.7 million units shipped in the period, and with the iPhone 11 Pro Max, with 4.2 million. We also had the iPhone 11 Pro eighth in the list, with 3.8 million units.
The numbers are extremely positive for Apple – and they would be even if we were not in a global pandemic scenario. To give you an idea, in the first quarter of 2019, the iPhone XR (then leader of the segment) had 13.6 million units shipped – almost 6 million less than the performance of the iPhone 11 in the most recent period.
Omdia’s smartphone research director, Jusy Hong, attributed Apple’s success to its strategy of concentrating sales on a few models:
For more than five years, even in the midst of uncertain conditions in the smartphone market and the global economy, one thing has remained consistent: Apple has always taken first or second place in Omdia’s global smartphone sales ranking. Apple’s success is the result of its strategy to sell relatively few models. This allows the company to focus its efforts on a small number of products that appeal to a large number of consumers, selling in extremely high volumes.
Hong’s assessment is punctual: if Apple “split” the iPhone lineup into more models, it would certainly divide its sales more granularly across the list. Still, consumer preference for the iPhone 11 will certainly be a cause for celebration in Cupertino – and a sign of the path that Apple should follow for years to come.
Cash price: from R $ 4,499.10Installed price: up to 12x R $ 416,58Colors: white, black, green, yellow, purple and (PRODUCT) REDCapabilities: 64GB, 128GB or 256GBLaunch: September 2019