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iPads Pro Follow Apple's ‚ÄúStrict Quality Standards,‚ÄĚ Executive Says

This week, Apple found itself plunged into (more) a controversy when some of its users pointed out failures in building their newly acquired units from the new iPads Pro notably, some copies of the tablets have already come out of their boxes with a slightly crooked casing or have acquired this slight curvature within a few weeks of common use.

Ma's initial response that the phenomenon was a side effect of the device manufacturing process and in no way altered its operation did not please. Today, the company's senior vice president of hardware engineering, Dan Riccio, expanded Cupertino's official statement but only made the whole situation more confusing and frustrating for consumers.

Riccio's statement came in an email response to a reader of the MacRumors, who had originally contacted Tim Cook the CEO did not reply to the message, but forwarded it to the company's VP of hardware. These are his words:

Tim forwarded me your message and I am glad you contacted us about this.

About the article from that website (the original article from The verge talking about it), let me clarify: he does not bring any company announcements and we will contact the press vehicles to officially comment on the matter today.

About the issue you mentioned in the new iPad Pro, the design unibody it meets or exceeds Apple's high standards of precision design and manufacturing. We design it carefully and every part of the manufacturing process is precisely measured and controlled.

Our current specification for iPad Pro flatness is up to 400 microns, which is even stricter than in previous generations. This 400 micron range is less than half a millimeter (or the thickness of less than four sheets of paper), and this level of flatness will not change during use or over the useful life of the product. Note that these slight variations do not affect device functions in any way.

Email therefore generates a big question: if the The verge published the previous article with a statement that supposedly belonged to Apple and now Apple itself says it is not an official statement, who to believe?

The main thing to note is how the subject seems to be messing with Apple Park structures even though the company insists that the expected and acceptable anomaly is what I have my doubts, considering that a 400 micron (0.4mm) warp represents a deviation of It is more than 7% of the thickness of the device itself and is therefore quite noticeable.

My impression is that, as in sales supposedly below expectations for the new iPhones, Apple is again here beating its head with an unexpected situation. This mismatch of information only reinforces a messy image that has settled in Cupertino throughout the year and the company's behavior towards a possible design flaw in one of its key 2018 products (although it is apparently manifesting itself). on a few devices) is not pleasing consumers at all.

Whether there is still time to repair the damage done, we do not know. It will be interesting to know what will be the next steps of Ma in this whole policy.