IOS's “Do Not Disturb While Driving” feature has contributed to traffic safety, at least in the US

If you drive, have you ever found yourself fiddling with your cell phone while driving or even saw someone doing it. This is a habit of many drivers anywhere in the globe, but it shouldn't be. According to research on the subject, the process of looking at and checking the device's screen lasts, on average, 23 seconds. In the meantime and considering that the vehicle is at a speed of 60km / hwill have been covered 380 meters practically blind.

In an attempt to reduce driver distraction in cases of calls or messages, Apple implemented a feature, in the launch of the iOS 11 in September last year, known as “Do Not Disturb While Driving”. The function detects when you are on the move (or simply when you are connected to your vehicle's Bluetooth system) and, understanding that you may be driving, disables notification alerts and allows an automatic response to be sent to those who attempt to contact you.

It was based on this feature of iPhones that a survey conducted by the American insurance company EverQuote showed that, among drivers who use this function, 75% said feel more responsible drivers while traveling. Only 15% do not think that the resource contributed to traffic safety and 10% did not know how to respond. The objective of the research was to understand the impact that the function present in smartphones has, effectively, on the streets.

For the research, data collected by the EverDrive application were analyzed using sensors such as the GPS and the accelerometer of the device that examined incredible 1,256,897,664km(!) of more than 500 thousand users, revealing that 92% of them use their cell phone behind the wheel. The average duration of trips counted by the app was 21 minutes. Of these, just over a minute is highlighted by the driver's attention.

The results revealed that 70% of the owners of iPhones using the EverQuote app left the “Do Not Disturb While Driving” feature automatically activated among them, the use of the device while traveling decreased by 8%. On the other hand, 27% (that is, one in four users) disabled the function.

In addition, the company interviewed 939 EverDrive customers who own both iPhones and Android devices to better understand drivers' position on the feature in question. And some curious data were analyzed, for example:

  • 41% they did not know about the existence of this function, or else they did not know it;
  • 30% use the “Do Not Disturb While Driving” function;
  • 22% disabled the feature.

Another 32% said that if iOS or Android did not have this feature, they would look for an application that performed the function of turning off device notifications during travel.

Regarding those who deactivated the function, 34% of respondents said that they need to receive emergency calls while driving and 23% admitted that they only did so because they actually wanted to be notified when they received an email or message.

Sometimes, due to some stupid message, another person who has nothing to do with her importance can pay for carelessness and recklessness with life. Become aware!

via Business Insider UK