IOS slice in the smartphone market is the smallest since 2014, while Android has a new record

The firm dedicated to market research Strategy Analytics launched a new report on the worldwide participation of mobile platforms, referring to the third quarter of 2016, and the question that remains no longer “when will Android take over the world?”, but “what do you do now that Android has taken over? world?".

I say this because the little robot presented a new record in market share worldwide in this last quarter, capturing an absurd 87.5% and shipping 328.6 million devices. IOS, on the other hand, remains at a low comparable only to that of the first months of 2014: it achieved a 12.1% share with 45.5 million devices sold, a small reduction compared to the 13.6% of the same period in the same period. last year.

Performance of mobile platforms on the market in the third quarter of 2016

If you do the math realize that, together, iOS and Android hold 99.6% of the global smartphone market, yes, this became a two-player race. Windows Phone entered the “Others” category, which where things of the most different genres are going to die, and, along with other zombies such as the BlackBerry and Tizen, got 0.3% of the market and 1.3 million people. dispatched units.

According to Woody Oh, director of Strategy Analytics, the Android catapult basically has to do with the massive adoption of low-cost devices in countries like India or even entire continents like Africa, the platform, however, should solve problems such as extreme fragmentation that affects it, with hundreds of manufacturers and very few of them generating profits, so that this growth does not end up being reversed.

Apple, on its side, underperformed according to the firm because of poor performance in markets like China. For there, the competition is fierce with local manufacturers that emerge as new references (amazing) in quality, like Huawei, Xiaomi and Oppo.

It remains to be seen, however, how much Apple is concerned with this domination of Android on a scale of "zero" to "absolutely nothing". The domination of Android, as well as that of Windows on computers, is absolutely natural as long as Ma continues to earn money from its ecosystem (this is the new magic word), the 10-15% of share iOS will be more than satisfactory for her. Or not.

(via AppleInsider)

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