O Brazil is in crisis. And this, of course, influences the economy as a whole (including smartphone sales).
As we know, iPhones are costing a fortune here. And if before we had this bad economic scenario, things were not good for iOS in Brazil (in market share), now everything has gotten worse.
According to Kantar, the numbers at the end of 2015 looked like this:
- Android: 91.8%
- Windows Phone: 5.1%
- iOS: 2.8%
- BlackBerry: 0.0%
- Others: 0.2%
Comparatively, in the same period of 2014, the numbers were:
- Android: 89%
- Windows Phone: 4.0%
- iOS: 5.5%
- BlackBerry: 0.1%
- Others: 1.4%
In other words, what was already little (5.5% of the market) was even smaller, with “only” 2.8%. Windows Phone, which goes from bad to worse globally, sales in the last quarter of 2015 plummeted 57% compared to the same period in 2014; The biggest drop in the history of the handsets, with only 4.5 million units sold, managed to increase its user base in Brazil, leaving the iPhone behind.
Is Apple profiting less in Brazil? After all, it is difficult to say ASP (average selling price, or average selling price) of iPhones is higher; on the other hand, we saw that the increase in some way accompanied the dollar's rise.
As we always say, there's not much to discuss about Apple's strategy outside. In the United States and Europe, even though it is not a cheap smartphone, the iPhone ends up being accessible thanks to the 1-2 year contracts that consumers can make with operators. Paying between US $ 200 and US $ 400 on an iPhone 6, for example, is something completely viable / acceptable to most of the American people (even because of the purchasing power).
The reality in Brazil is quite different. Even tied to carrier plans, iPhones here are far more expensive than most can afford.
Repeating what we said in another article, we can only hope that Apple can see these numbers and develop a strategy more in line with the reality of countries like Brazil. We will hardly see her fighting hard for prices, but filing her products in a relatively small niche (iProducts they are increasingly becoming luxury items here) also not cool for the dissemination of the company's ecosystem.
There is no easy magic / solution, but the problems are creating opportunities.
It is worth noting, however, that the scenario here in Brazil in no way reflects the panorama of Apple in North America, Europe and Asia. In the US and China, for example, the iPhone ended 2015 as the best-selling device.
(via O Globo)