Interviews: Apple Executives Tell a Little About New MacBook Pro

In interview CNET, Apple executives Craig Federighi, Phil Schiller and Jony ive talked about the new MacBook Pro, announced at yesterday's special event.

The big change in the models and the focus of most of the event was the Touch bar, a small Retina screen multi touch above the keyboard, which changes according to the apps. What Apple called a milestone and a big step forward for laptops would have taken 4 years, 4 months and 16 days to complete and CNET asked why. Schiller shrewdly replied that they are not moved by the calendar:

We challenge teams to do a great job, and sometimes that great job can be done in a year; Sometimes it takes three years What really matters is creating innovation on the Mac and continuing the story that has been defining Apple for all these years.

Federighi added that the wonderful Touch Bar and that there are functions for it throughout the system, without leaving any apps out. This bar, however, has ruled out carrying a fully touch-screen MacBook, and executives insist it won't happen. Ive agreed that “not because Apple can't make a touchscreen Mac, but because that wouldn't be particularly useful on a Mac.

For those who still hope that someday they will be able to use a “macOS with touch”, executives threw a bucket of cold water at the expense of removing the menu bar from Macs and never adding it to an iPad. Schiller explained that it is interesting for them to explore both in different ways, “two ways of solving the same things,” since each has its own particularities.

We really spent a lot of time looking at the numbers from previous years and figuring that to make the best computer, you can't try to turn macOS into an iPhone. Likewise, you can't turn an iOS into a Mac. So, each one is better at what it's meant to be, and we add what makes sense to add to each other, without fundamentally changing them to compromise their operation.

New MacBook Pro from above with Touch Bar

Something the whole world in Brazil should worry about is the price of Ma products. For example, the new 13-inch TouchBook MacBook Pro model costs $ 1,800, basically $ 500 more than a generation MBP. last; j the new 15 inch model starts at $ 2,400. When asked about prices, Schiller replied that, more than value, they value the experience.

Having affordable prices, sure, something we care about. However, we don't create products with the price in mind, but the experience and quality that people expect from a Mac. Sometimes that means we'll end up among the most expensive, but not on purpose, just because it costs.

In the end, the big question of the 90-minute interview was whether the MacBook still matters; executives defend the idea by saying yes, and think that this form of technology will continue for years to come.

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Federighi also gave a much shorter interview to YouTuber of technology Marques Brownlee (from channel MKBHD), which asked you super interesting questions.

Remembering a very old HP laptop that came with an immutable touchscreen, Brownlee wondered why he should make a changeable multi-touch bar as early as 2016. Rounding a little to the point, Federighi explained that they watched iOS devices closely. and were able to enjoy some things from them, such as Touch ID and also the quality of the screen; He said a lot had to come together to make it possible, and they are excited to finally announce it.

Brownlee then wondered what he would expect to see in a year at Touch Bar, when probably many more people would develop for her. Praising the capacity of the bar and remembering what was already presented at the event, the Apple executive said they are very excited to see people discovering the huge possibilities that the bar can bring to users.

I am really excited about what we have seen so far. I think of course a lot of people are going to do boats and sliders, but I think there's the next wave of people saying, "Hey, this is custom hardware." You can create controls with the best mechanics for whatever you want to do with your app (). It's going to be great, but I'm really excited about how fast this is already happening.

Federighi also made a point of remembering that the bar is part of the keyboard and should be viewed as such, not as an extension of the screen. For example, he says, "Touch Bar shouldn't show alerts, messages, content or things that require user attention, diverting your attention from the main screen."

Finally, Brownlee ingeniously asked the Ma executive what device he would take to the past to show that he "from the future." Although “the ball of the day” is the new MacBook Pro, Federighi says he would take the iPhone, because it's really amazing to have all that capacity on such a small device.

The full interview can be seen below: