After Apple's special event last Thursday (27/10), attention is focused on the new MacBook Pro. Last week, the CNET talked to some Ma executives about their new computer, and on the same subject, the site has now published an interview exclusively with the design director, Jony ive.
The big news of the new MacBooks Pro is obviously the Touch Bar, about which we have already published all the details here in the . In the interview Ive said that before they finally decided on it, they were already exploring the idea of a larger trackpad with a feedback most exquisite haptic; He stated that they experimented with various designs that made sense theoretically but eventually ended up being discarded.
Still in the field of ideas, Ive mentioned that he and his team were looking for something that was both “contextually specific and adaptive” and also “mechanical and fixed”. The hardest part of the process is that he first needs to have prototypes of software and hardware good enough to later decide if this is a valid idea or not.
Another concern Ive pointed out was that while thinking about innovation, they would need to find a way to do what they wanted without compromising the end product they were also designing to be thinner, lighter and more powerful.
When asked if user expectations would put pressure on him, Ive explained that he would not create something just to be different.
We don't just limit ourselves to where we are going to get to a better place. What we do not simply create something different that is not for the best. I've talked about this before and Apple too: doing something different is really relatively easy and relatively fast, which is tempting.
The interviewer then asked whether the reason for not seeing MacBooks Pro with touchscreens was because it was an “easy and fast idea” (so convenient) or if they really wanted to go the other way. I've been compelling when I say that from the tests that you've done for many, many years, you find that a screen multi touch on a Mac would not be the most "appropriate" or "particularly useful" use for her.
Finally, the interviewer asked why the previous statement and Ive concluded by saying that "for various reasons", but could not explain anything further without going into the details on things that are already working internally.
The full interview can be found at this link.