After the special Apple event last Thursday (27/10), attention is focused on the new MacBook Pro. Last week, CNET talked to some Apple executives about his new computer and, still on the same subject, the website now published an interview exclusively with the design director, Jony Ive.
The big news of the new MacBooks Pro is obviously the Touch Bar, about which we have already published all the details here on MacMagazine. In the interview Ive said that, before deciding definitively for her, they were already exploring the idea of a bigger trackpad with a feedback most exquisite haptic; he claimed that they experimented with several designs that made theoretical sense but, in the end, were eventually discarded.
Still in the field of ideas, Ive mentioned that he and his team were looking for something that was, at the same time, “contextually specific and adaptable” and also “mechanical and fixed”. The hardest part of the process – he explains – is that they first need to have prototypes of software and hardware that are good enough to then decide whether that is a valid idea or not.
Another concern that Ive pointed out is that, while thinking about innovation, they would need to find a way to do what they would like without compromising the final product – which they were also designing to be thinner, lighter and more powerful.
When asked if users’ expectations would put pressure on him, Ive explained that he would not create something just to be different.
We are not limited to how far we go – if it is to get to a better place. What we don’t do is simply create something different that is not for the best. I’ve talked about this before and Apple too: doing something that is different is really relatively easy and relatively fast, which is tempting.
The interviewer then asked if the reason for not seeing MacBooks Pro with touch screens was because it was an “easy and quick idea” (so convenient) or if they really wanted to go in the opposite direction. Ive is emphatic when he replies that, from the tests they carried out many, many years ago, they concluded that a screen multi-touch on a Mac it wouldn’t be the most “appropriate” or “particularly useful” use for her.
Finally, the interviewer asked why the previous statement and Ive ended by saying that “for several reasons”, but I could not explain anything further without going into the details of things they are already working on internally.
The full interview, in English, can be found at this link.