Amid speculation about sales of the new iPhones and the possibility that Apple will reduce the value of the XR in Japan, Bloomberg brought a data that puts Ma in an even more defensive position: searches, that is, the general interest in the iPhone, fell in nine of the last ten months of the year. Not only that.
The data, provided by Google Trends, show that users' “interest” in the iPhone was below half the peak in the polls, reached in September 2012 with the launch of the iPhone 5. The only exception was last September, when Ma introduced the iPhones XS, XS Max , XR and the Apple Watch Series 4.
As highlighted by Cult of Mac, anyone who followed the news from the Apple universe six years ago knows that the interest of both the iPhone and the company itself was on the rise. The previous year, Ma co-founder Steve Jobs passed away, and in 2012 the company presented its first smartphone under the command of Tim Cook.
In addition, the Cupertino giant had fewer competitors making smartphones that fought directly with the iPhone, and Android was beginning to win out on the world market; on the other hand, Ma also launched more devices. These factors help to understand that there are several parts acting on the expressiveness / popularity of the iPhone, which is not represented only by the number of searches.
For the analyst at Bloomberg Intelligence John Butler, it is likely that the end of the year will be weak (in terms of sales) not only for Apple, but for other manufacturers that have also consolidated themselves in the world market.
Apple's new solid line, as well as the latest phones from Samsung, Huawei and LG. I don't expect an exceptionally weak Christmas for any of these suppliers, despite the recent flow of news around Apple's supply chain.
As we have always emphasized, there is no way to say whether iPhone sales are good or bad. The fact that the fingers started to point in Ma, once again.
