Intel Corporation has not had a year of tremendous success since 2005, when it convinced Apple to use its chips across the board. In 2008, considered by some experts to be the year of the Atom, the manufacturer not only dodged the crisis facing the United States, which affected sales worldwide, as did a mass conversion in the PC industry. Acer, Asus, Dell , Hewlett-Packard, Lenovo and Toshiba citing the top names joined the product almost overnight.
Although it was a pioneer in the production of small processors when it launched Geode as the basis for XO, AMD (its main rival) never achieved the expected success or performance. It was the Atom processor that gained attention and brought to the market several netbooks, a fact that left the competition eating dust and gave Intel the leadership in the category in just one year, according to CNET.
With that, the other manufacturers and their respective partners are restructuring around the market created by Atom. AMD plans to introduce a rival processor at the Consumer Electronics Show. Qualcomm and NVIDIA, which also invest heavily in the production of chipsets, are studying how to fit into the scenario. Even Microsoft has said that Windows 7, whose beta version was leaked recently, will be ready from day one for use on netbooks.
How the market reacts to this storm, too early to know. But 2009 promises to be a busy year.