Instagram tests Checkout, function for shopping and paying within the app | Social networks

Instagram announced on Tuesday (19), Instagram Checkout, a new tool to make purchases without leaving the application. The function is currently being tested with US users. According to the company, only a few stores that participate in a closed Beta group offer the news for now.

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The "Buy Now" button, the app's current trade function in Brazil, redirects the customer to e-commerce on the store website to complete the order. Instagram Checkout now provides in-app size, color, shipping, and payment options directly, as well as providing product delivery notifications. There is no expectation of the arrival of the new purchasing function in Brazil nor when the feature will be implemented for all users of the social network.

Instagram gains in-app purchase function Photo: Divulgao / InstagramInstagram gains in-app purchase function Photo: Divulgao / Instagram

Instagram gains in-app purchase function Photo: Divulgao / Instagram

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The new shopping system makes Instagram a complete online store. In a statement released by the company, the user simply has to touch the product photo to see labels of the sale items, advance to choose colors and sizes, and finalize the transaction on the next screen, as in an e-commerce.

At first use, I need to enter name, email, address and payment data for now only credit card. On subsequent purchases, this information will already be safely saved to the app to expedite the procedure. Delivery tracking notifications and payment confirmations also arrive in the app itself.

Instagram Checkout allows in-app purchases Photo: Divulgao / InstagramInstagram Checkout allows in-app purchases Photo: Divulgao / Instagram

Instagram Checkout allows in-app purchases Photo: Divulgao / Instagram

At this time, the following stores offer direct purchases on Instagram in the United States:

  • Adidas: @adidaswomen
  • Anastasia Beverly Hills: @anastasiabeverlyhills
  • Balmain: @balmain
  • Burberry: @burberry
  • ColourPop: @colourpopcosmetics
  • Dior: @dior
  • H&M: @hm
  • Huda Beauty: @hudabeautyshop
  • KKW: @kkwbeauty
  • Kylie Cosmetics: @kyliecosmetics
  • MAC Cosmetics: @maccosmetics
  • Michael Kors: @michaelkors
  • NARS: @narsissist
  • Nike: @niketraining & @nikewomen
  • NYX Cosmetics: @nyxcosmetics
  • Oscar de la Renta: @oscardelarenta
  • Ouai Hair: @theouai
  • Outdoor Voices: @outdoorvoices
  • Prada: @prada
  • Revolve: @revolve
  • Uniqlo: @uniqlo
  • Warby Parker: @warbyparker
  • Zara: @zara

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