Instagram is testing a feature to make purchases and payments natively in the app. A limited group of users already have the resource at their disposal and can register cards to make reservations at restaurants and sales. The social network confirmed the information to the American site TechCrunch through a spokesperson and also said that, in the future, it could open the tool for more direct purchases, such as movie tickets.
The novelty makes purchases from the application faster, compared to the "Buy Now" button, released in March 2018 in Brazil. With the current functionality, those interested in products advertised in a commercial profile are directed to the brand website, outside Instagram, to complete the purchase. However, if the function is released to everyone, the transaction can be made without leaving the app, which would help companies to win customers more easily.
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Instagram tests function for purchases without leaving the application Photo: Divulgao / Instagram
According to information from TechCrunch, one of the profiles that are part of the tests in the United States is Resy, for dinner reservations. Beauty sales accounts also appear to be in the assessment group and allow customers, before confirming the process, to choose the service to be performed, the date and time.
To use the tool, users can register a credit or debit card for the main international flags. In addition, to reinforce security, a guide allows you to insert a PIN code to use before each purchase, as a way of authorizing the process.
The "Activity" tab, present on Instagram Payments, serves to track all services and products already performed within the application, works as a form of monitoring and control.
Payments tab allows you to monitor activities, register cards and enter security PIN Photo: Divulgao / Instagram
The new feature follows the Facebook Payments rules, already updated with Instagram Service between terms. There is still no provision to be released to all users or to countries outside the United States.
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