Last week, Facebook announced the financial results for the last quarter of 2019 and for the global year, confirming a 16% drop in profits compared to 2018. Although Mark Zuckerberg's company does not discriminate the figures presented in the report in relation to Instagram and to WhatsApp, Bloomberg advanced this Tuesday that Instagram may have contributed to more than a quarter of Facebook's revenue, generating about 20 billion dollars in advertising last year.
To be confirmed, the values of the ads revealed by anonymous sources to the site surpass those of YouTube released this Monday. In the case of the Google platform, advertising revenue was around 15 billion dollars in 2019, which means a difference of about five billion dollars relative to Instagram.
Facebook, which owns Instagram and WhatsApp, closed the year 2019 with profits of 18,485 million dollars, which represents a decrease of 16% compared to 2018. With regard to revenues, the company reached 69,655 million dollars last year, an increase of 27% compared to 55,013 million billed at the end of 2018.
As for the last quarter of last year, the social network saw its profits increase by 7% to 7,349 million dollars, compared to 6,882 million dollars in the last three months of 2018.
Despite the drop in profits in 2019, Mark Zuckerberg says in a statement that Facebook had a good quarter and a strong end of the year, as our community and businesses continue to grow. The social network now has, according to the report's data, 1,660 million daily active users, which means an increase of 9% compared to 2018, with monthly users growing up to 2,500 million.