Instagram announced on Wednesday (9) new ways to combat bullying within the platform. The social network will use artificial intelligence to identify disparaging captions and comments in photos and videos posted on the feed. In addition, Instagram added comment filters on lives and also launched a new face filter on Stories in a campaign against bullying.
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The social network announced that it will start using machine learning, a technology that involves system programming and artificial intelligence, to automatically detect disparaging comments and captions, even if the content has not been reported in the application. According to Instagram, the measure aims to remove a greater amount of abusive content, as many people experience or view bullying, but end up reporting it. This news will be available in the coming weeks on the social network.
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The new filter for offensive comments in lives automatically detects and hides content that has or encourages bullying. This option was already available in the publications of the feed, the explore tab and the profiles of users, and is now also in transmissions carried out worldwide. The configuration options allow improper comments to be blocked automatically during the live, and the person responsible for the live video can also pre-define words that will be banned from the broadcast.
Instagram lana tool to fight bullying inside lives Photo: Divulgao / Instagram
New Instagram Stories filter was created in partnership with American actress Maddie Ziegler to fight bullying Photo: Divulgao / Instagram
The new Stories filter called Spread Kindness (spread kindness, in free translation) and, when activated in the front camera, shows an emoji fixed on the screen with little heart eyes and several colored hearts floating. The effect also encourages the user to tag a friend and share the feeling with him. When activated on the rear camera, the filter has another animation. It shows several kind comments written in several languages, spread throughout the surrounding environment. Words such as kindness and kindness are displayed.
The new effect was created in partnership with the American dancer, actress and model Maddie Ziegler, who has already been bullied online and has become an activist on the subject, with the aim of spreading positivity within the social network. For the effect to be released, just follow the actress on Instagram, or touch "experiment", in the upper left corner of the screen, when watching a Stories that uses the filter.
Instagram has been investing in several tools to combat bullying within the platform. According to the company, the Community Guidelines have always prohibited bullying. Recently, the social network also provided a parental guide to prevent teenagers, the biggest victims of bullying, from being in danger online.
The changes announced today were launched globally in honor of the National Ms Bullying Prevention in the United States, Anti-Bullying Week in the United Kingdom and anti-bullying efforts worldwide.