Instagram is working on independent shopping app, says website | Social networks

Instagram is developing a standalone app for online shopping. According to the North American website The Verge, the application should be called IG Shopping. The forecast is that the app will function similar to Instagram's native shopping feature, in which users can follow company and merchant profiles to browse goods. Facebook, owner of the social network, did not comment on the rumors.

READ: What printed on Instagram?

Instagram already has a native shopping function in Brazil, but may be developing a part app Photo: Reproduo / InstagramInstagram already has a native shopping function in Brazil, but may be developing a part app Photo: Reproduo / Instagram

Instagram already has a native shopping function in Brazil, but may be developing a part app Photo: Reproduo / Instagram

Want to buy cell phones, TV and other discounted products? Meet Compare dnetc

According to the sources, Instagram believes that it is advantageous to expand the e-commerce service, since the tools of this branch already existing in the app are considered to be very popular. According to Facebook's chief operating officer, Sheryl Sandberg, more than 25 million companies have Instagram accounts, 2 million of which are advertisers. In relation to users, four out of five people follow at least one commercial seller account.

The creation of a standalone application would also be related to the interest in increasing Facebook's revenue. In addition, action would consolidate the social network in the online shopping market, as there are third-party services that explore commercial profiles within Instagram, offering the creation of personalized photo galleries, content moderation and scheduling.

Currently, Instagram has a native shopping feature by which commercial profiles can mark their products, putting prices and detailed information, allowing the user to make purchases directly in the feed photos or through links to the companies' websites. In June of this year, the function was also made available in Stories.

IG Shopping would not be the first application created by Instagram from existing resources. In June, the platform launched IGTV, an app aimed at publishing long videos. In December 2017, the social network started testing an independent app for Direct messages.

Instagram Direct message error: what to do? Ask questions in the dnetc forum.

Instagram: How to share friends' posts on Stories

Instagram: How to share friends' posts on Stories