Along with the disclosure of its latest financial results, Apple also revealed the percentage of its overall sales that it destined to Research and Development (R&D or, in English, R&D of research and development). And that number has now reached thunderous 5%, that is, they were $ 2.51 billion invested in the second fiscal quarter of 2016.
Apple has always allocated somewhere between 2% and 3% of its revenues to R&D, so it is quite a leap. And, as the company has a gigantic turnover, in absolute values ​​the investment in the area is also huge, which indicates that its engineers, designers, designers and the like must be working hard in their laboratories.
Considering the first fiscal semester as a whole, Apple has already invested $ 4.9 billion in R&D 29% more than a year ago. As we highlighted in this article about the last conference held by Apple, in the last four quarters it has acquired 15 companies.
Much of this investment in R&D probably goes to the rumored “Apple Car”, of course, but this is hardly the only big project that Ma is betting on because no one knows if the thing will actually get off the ground, or even get revenge in the market. In addition, Apple has increasingly sought to control the technologies used in its products, which also requires more investment in the area.
(via WSJ)
