In the world of tablets, Apple still reigns and has just had the best quarter in two years

Apple's latest financial results, released this week, have already been covered in rich detail by us in this post. Today, the economic analysis firm Strategy Analytics published a study on the tablet market that does not bring any new information specifically on Ma's performance and the iPad, but it helps a lot to put its results in perspective in relation to those of the industry as a whole.

Tablet sales in the second quarter of 2016

The first detail to be observed in the study is that the tablet market is, finally, finding a balance: while sales in the second quarter of 2016 were 8% compared to the same period last year, the segment's ASP rose 9%, maintaining the market at a stable level of development.

Apple, in this story, continues to do better. the leader of the segment, in addition to having seen a very healthy growth in the last period. Above it, the "White Box" refers to generic tablets and / or multiple brands, usually Chinese look for "tablet" in MercadoLivre or OLX that you will understand what I'm talking about.

The 10 million iPads sold in the last quarter, 21.3% of the total tablets, represented a 9% annual and 3% sequential drop in sales of the Cupertinian product; although we are still talking about falling, this was the best performance of Apple in the segment in the last two years, when the falls have always been more pronounced.

What also helped Apple in the period was the launch of the 9.7-inch iPad Pro, which was received with excitement in several markets around the world and helped to raise the ASP of the Ma tablet from $ 430 to $ 490 a jump of almost 14%.

Meanwhile, Android tablet makers continue to struggle to make their products more relevant, generating a 15% drop in sales of the big screen robot. Of these, the Samsung is still at the top, despite a sharp drop of 23% in year-on-year sales, with 6.3 million Galaxy Tabs and aggregates sold in the period, taking up 13.2% of the market. Then the Lenovo and the Huawei were the only ones that actually grew in the period (4% and 15%, respectively).

Who did very well in the second quarter of 2016 were tablets with Windows, observing an appetizing growth of 43% in the year-on-year comparison, reaching a total of 6.7 million units sold in the period. The reason, of course, is Microsoft's increasingly clear focus on optimizing Windows for touchscreen devices and the consequent success of Surface and its followers.

(via Apple World Today)