Another quarter came to an end recently – and with it came the latest figures on sales, usage and trends across the world of electronic devices. This week, Consumer Intelligence Research Partners (CIRP) released one of those analyzes [PDF], for United States users only.
The research firm took a good look at sales of iPhones during the fiscal quarter of the last month of March, comparing them with the results of Apple in the same period of 2019. When analyzing the “mix” of consumer interest, no surprise: the iPhone 11 was the great sales champion, representing 37% of the total in the period.
With that, there is no doubt that the iPhone 11 took the crown of the iPhone XR as “apple of the eye” for American consumers: last year, the XR had accounted for 38% of total iPhones sales in the period, showing that users really like the combination of up-to-date specifications and more affordable pricing.
In the most recent period, the XR remained the second best seller in the mix of iPhones, with almost 20% of the proportion. THE iPhone 11 Pro comes right after, followed by 11 Pro Max; there is also a small representation of the models 8 and 8 Plus.
Naturally, this distribution is expected to change considerably with the arrival of the new iPhone SE. CIRP co-founder Josh Lowitz stated the following:
The iPhone 11 is the dominant model in the line. Unsurprisingly, it took the place of the iPhone XR as the most popular model in the family. The more expensive iPhones 11 Pro and 11 Pro Max have improved their share compared to last year’s iPhones XS and XS Max. […] The launch of the new iPhone SE, more advantageous in price, and the probable death of the iPhones 8 and 8 Plus, should change the distribution and put even more emphasis on the models recently launched in the next quarter.
Users keeping iPhones for longer
Still in the analysis of CIRP, it is worth highlighting this graph showing the average age of previous iPhones of users who have just purchased a new device:
Here, the main attention is on the purple bar, which represents iPhones with three years or more: it has been growing steadily over the past five years, showing that consumers are increasingly keeping their current smartphones for longer.
With the exchange cycle expanding rapidly, of course, the challenges for Apple (and other manufacturers) are different: offering reasons for consumers to keep spending their rich buck. in between exchanges, in addition to giving reasons for them to remain with the brand when the time comes for a new device. Does the Apple do it?
Cash price: from R $ 4,499.10Installed price: up to 12x R $ 416,58Colors: white, black, green, yellow, purple and (PRODUCT) REDCapabilities: 64 GB, 128 GB or 256 GBLaunch: September 2019