In the ten years of the iPhone's launch, a new book promises to tell unpublished details about the genesis of the revolutionary device. [atualizado 2x]

June 29, 2017. On this day, it will be ten years since the first iPhone arrived on the shelves of operator Cingular AT&T in the United States, and changed not only everything we know about mobile devices, how it achieved a privileged place in popular culture and marked society as a whole.

From its release onwards, the story is well known. But what about before? What about the events within 1 Infinite Loop that led to the creation of one of the defining products of a decade? This is a much lesser known facet of the iPhone, and it promises to be unraveled with profuse detail in the new book. “The One Device: The Secret History of the iPhone”, journalist and editor of Motherboard Brian Merchant, to be released on the 20th of this month and is pre-sold on Amazon and the iBooks Store.

Book - The One Device: The Secret History of the iPhone

O The verge Today, he published an initial excerpt from the book, and with it we already have some very pulpy details and, until then, indications about the trajectory of Ma's first smartphone, from creation to arrival in stores. To begin with, for example, by the fact that the process would even have destroyed marriages so hard it was.

"The iPhone is the reason I'm divorced," says Andy Grignon, senior engineer at iPhone. I've heard things like this more than once between my dozens of interviews with the device's engineers and key architects. "Yes, the iPhone has ruined a good number of marriages," says another. “It was really intense, probably one of the worst periods of my life, professionally speaking,” says Grignon. “Because you create a pressure cooker with a bunch of really smart people with an impossible deadline, an impossible mission, so you hear that the company's future is building on that. So it was almost a soup of misery. There wasn't a moment to put your feet on the table and say 'this is a great day', it was always 'fuckin, we're screwed'. Every time you turned around you had an imminent death of the lurking program. ”

One of the most interesting parts of the release, however, that has already caused controversy, has to do with one of the key names behind the iPhone: Phil Schiller. According to Tony Fadell, also one of Apple's top executives at the time of the creation of the device, Schiller "a stubborn figure" and has long resisted the idea of ​​creating a smartphone without a physical keyboard. Fadell's words about his former colleague are not very friendly:

He just sat there with his guard up all the time saying, “No, we need to have a physical keyboard. No. Physical keyboard. ”And he never listened to our arguments while we said,“ No, Phil, this works now, ”and he said,“ I need a physical keyboard! ”

Schiller did not, according to the book's reports, have the same technological verve as many of the other executives. "Phil's not a tech guy," says Brett Bilbrey, former head of Apple's advanced technology group. "There were days when you had to explain things to him like he was a kid in school." Jobs liked him, according to Bilbrey, because he "looked at technology the way average Americans do, like grandma and grandma did."

Eventually, according to the book, Schiller was convinced that a virtual keyboard on the iPhone's multi-touch screen would work, and the plan went as expected. But, according to himself, none of this is very true:

Khyle Deen: Horrified to hear that @pschiller fought for a physical keyboard on the iPhone. It's hard to think about it after ten years.

Phil Schiller: Actually. Don't believe everything you read

Schiller's answer, as is well known, is that we put everything we read into perspective even a carefully crafted book from in-depth research may have its inconsistencies and errors. No one really knows what happened back in the days of the iPhone's creation, but it is certain that the process has created its fair share of enmities and antipathies as can be seen from Fadell's unfriendly words toward the current senior vice president of global marketing at iPhone. Bad.

We hope that the whole book, when it comes out, will bring us more details about this story after all, whether in fiction or in real life, we all enjoy a good conflict, anyway?

Update 06/14/2017 s 09:20

And we have one more reaction about the controversial paragraphs about Phil Schiller. With the word, Tony Fadell:

I respect @pschiller as a colleague and as a friend. The story about him is not true. I asked the writer to correct the record.

This answer, of course, raises some more thorny questions. Fadell's statement about Schiller in the passage published in the book is enclosed in quotation marks; that is, considering that the piece was written by a respected journalist, it is believed that Fadell spoke those words letter by letter otherwise the book born with serious credibility issues.

Of course we have another possibility, that Fadell's actually said that and now is sorry for buying a bad fight with Apple, his former home. Perhaps, with the rest of the book, we can get a clearer idea of ​​the steps in the process and dispel this very controversial initial printout, but we will have to wait until June 20th.

Update II by Rafael Fischmann 06/14/2017 s 22:07

The thing is heating up. In several replies posted on Twitter, the book's author says he has not distorted Fadell's words and even had his personal interview with him recorded on audio.

Given this, we have two possibilities: 1. either Fadell invented such a story while talking to Merchant, or 2. Fadell deeply regretted what I told him at the time.

Something tells me this story doesn't end here.