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In the hands of another company, the charismatic drone Lily resurfaces from the ashes in a less robust version.

With a very cute name and “face” (literally), the drone Lily surprised everyone when it appeared in 2015. After all, a drone that just needed a tracker attached to the user without the need to operate a portable, waterproof control and to shoot automatically was basically every enthusiast's dream.

However, reality hit hard and early this year, the company ended its activities without having delivered even one of the 60,000 units (yes, a lot!) Sold in the pre-sale.

After the fiasco, Lily's trademark rights were sold to the Mota Group for $ 300,000, while LR Acquisitions bought the company's patents and 70 prototypes of the old project at GoPro got in on this, bidding for $ 250,000 for intellectual property.

Now the company responsible for it has relaunched the official page with the drone's successor, the Lily Next-Gen.

Lily Next-Gen

The new Lily remained the color of the previous one, but more compact and comes with a 13 megapixel camera, capable of shooting in 4K resolution. The feature of following the user is still in this version, even though they treat it as a "next generation", the fundamental functions that have surprised the public are no longer present.

Lily Next-Gen

This: Unlike the one presented there, the new Lily is not waterproof, does not have the tracker that allowed the device to track the user and also can not only launch it to air to start its flight ie everything which made him a revolutionary drone eventually came downhill. Still, they claim that "one touch" is enough for him to fly or land.

Considering their already tarnished reputation, the $ 700 (or $ 500, for the first buyers) charged by the company can make sales difficult as it competes with more established names (DJI and Parrot, for example) and in the same price range.

Lily Next-Gen

It is true that all clients of the first version received the money back, but who again has the courage to invest in the project? Even though we know that he is in the hands of other managers, we are always left behind. Anyway, I really hope that it works because the proposal, even if inferior first, is good.

If anyone wants to venture out, you can purchase it with the promotional price directly from the official website.

via TechCrunch