Launched last Tuesday, the Google Chrome browser has the power, visibility and full support of the greatest search engine of all time to grow. According to the first report released by the measurement company GetClicky, the growth of Google’s browser is already frightening: Chrome may soon reach 3% of Global Market Share.
But what changes in social media with the entry of the Google browser? Initially the Google browser is just a viewer of web pages, but its capabilities will be unlimited according to the developers’ imagination. Like Firefox, Chrome will be able to create special integrations with the web, making tools richer and a highly productive and interactive environment.
Social media will be able to take advantage of these capabilities to add special features for users and qualitatively “hook” them to your brand or service. These functionalities, which can be described as applications, will allow to expand the browser offer by offering tools that work even when the user is browsing other websites. This allows for a direct, non-dispersed connection.
An example of this technology can be presented by the add-on ScribeFire for Firefox, which allows the user to make or edit posts directly from the browser interface, add new categories and more, all without having to be inside the blogging platform. Another add-on that can be mentioned is Jaikungfu, which implements extra functionality to the interface of Google’s micro-blogging service, allowing the user to have a wider experience of use.
With this in mind, social media can work in a format to keep the user active within social networks, even when they are not really browsing within it, at the same time, inserting additional functions to expand the scope and use of the product. Another platform that promises to leverage the use of the internet and social media is in the technological development of cloud computing, where users can access their information from anywhere.
So that this platform can be built, the company Google has created elements that build the base of the system, where it is possible to highlight Gears, an application integrating software, and the App Engine processing engine, which allows giving online applications the same firepower and usability of a product installed today on desktops. In parallel, OpenSocial has been increasingly implemented as a channel to bring these new tools to social media, making their visibility a point without discussion: reaching 500 million users.
The social media environment, coupled with the cloud computing platform, makes the concept of an operating system more interactive, where friends are close to share, view, participate and collaborate. At the same time, the user has instant access to high quality applications and resources, and the best, wherever they are and on any computer. Local data? This is past.