In an interview, Tim Cook raises the privacy banner within Apple again

This week we inform you that Apple has updated its privacy page with a series of details about its latest software / services. Because privacy it is really a banner that the company has been raising lately. Be it for personal beliefs of Tim Cook and his team or even for a commercial matter (after all, Apple does not rely on data from users like Google to make money and may well use that as a "weapon" against the search giant ), what matters is that we users earn a lot from it.

Cook was interviewed by Robert Siegel (gives NPR) and talked more about it. A lot of repetition of other interviews and testimonials from him, such as requests from governments for information from certain users (Apple only provides this when requests are made legally, through justice). However, Ma's CEO again affirmed that privacy is at the heart of the company's services and apps. That is, when they are created, all this is taken into account. So, basically, in many cases, Apple has nothing to do since all of its users' communication is protected / encrypted (iMessage and FaceTime).

One of the parts that caught my attention was that, according to Cook, Apple does not create backdoors for governments or the like for a simple reason: just as it could be used for good (an investigation involving a suspected terrorist, for example), could also be used for bad. So, according to him, the company simply does not opt ​​for this type of thing.

Of course, Apple does have access to user data (it knows, for example, all the apps and music I bought / listened to in its ecosystem). The difference, according to Cook, is that this information is used only to recommend more apps and music according to my taste (something that the user understands to be a good use of privacy issues). There is, for example, an intersection of information (Apple will not take the information that I like a certain band and stamp an iAd banner in some app to publicize the show of that same band, for example exactly what Google does).

more of the same, but for those interested in the subject it is worth listening to / reading the interview. As a curiosity, at the end of the conversation Siegel asks about the possibility that Apple is really developing a car. Cook, of course, goes off on a tangent and refuses to answer the question * a few times *.

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On a related note, the Human Rights Campaign (The Human Rights Campaign) announced this week that giving Cook the Visibility Award at the 19th national event that takes place today (Saturday, October 3). Cook receives the honor for being an important public figure who fights for equal rights.

Tim Cook is a visionary whose leadership at Apple has been nothing short of remarkable. Your willingness to speak boldly and directly to your truth has not only given hope to countless people around the world, it is saving lives. Through their example and Apple's commitment to equality, LGBT youths in particular can look at Tim Cook's incredible career and know that there is nothing holding them back. They can dream as big as their minds allow, even if they want to be the CEO of one of the biggest companies in the world. HRC is honored to host Tim for our National Dinner.

Chad Griffin, president of HRC.

More than deserved.

(via AppleInsider: 1, 2)