Everyone's favorite (not even) designer, Jonathan Ive, has been in a vibe really talkative lately, with interviews given to the left and right to various communication vehicles from the United States outside.
Many of them end up repeating themselves because not even the most interesting man in the world would have the subject to say relevant and indictable things every time he opens his mouth, but sometimes a statement or another draws the attention of the technological world.
After all, anyway, are we talking about one of the most influential figures in design and Silicon Valley, right?
Ive recently gave an interview Smithsonian Magazine talking about some hot topics like the Apple Watch Series 3 and the iPhone X, as well as other important points of your professional training.
Initially, Ive told one of the experiences that led him to be the chief designer of one of the largest companies in the world: as a child, his father, a goldsmith and professor of design and technology, presented him with an agreement:
If I spent time determining what I wanted to do and developing the idea in drawings, he would give me a part of his time, and together we will go to the university's workshops to complete it.
From the most distant days I remember, I already loved to draw and do things.
This seed made Ive start to care not only about the aesthetic aspect of the product, but also about having a deep concern with the materials:
I think you only really understand a material, its properties and its attributes and, most importantly, the opportunity it offers if you really work with it.
It is the most memorable part of the whole process when you make the first model.
We may like it, we may not like it, but in the first model you make, everything changes.
The designer also made a comparison between the iPhone X (which he never tires of repeating that the closest to his vision of the perfect smartphone so far) and the iPhone 7 Plus, both present at the table where he sat with the journalist for the conversation.
According to Ive, the 7 Plus seems, compared to the new device, “a component that is disconnected and housed in a housing”.
Sincere words, undeniably.
Finally, in yet another (rare) moment of absolute candor, the designer admitted that he is not always right.
The subject was the Apple Watch Series 3: according to Ive, Apple has spent years denying the product's main potential of being a physical activity monitor and a product dedicated to user health.
“We didn't get it right all the time.
As designers, we have to learn constantly.
Ive's full interview, as well as a complementary video of the conversation, can be read (in English) at this link.