A new survey by TrendForce, which comprises the global notebook sales in 2017, showed that, although Apple to be unpleasant in some aspects (for example, MacBooks Pro with few ports), the company continues to grow in this ranking.
Comparing 2017 sales with those of the previous year, the survey revealed that Apple managed to reach a market share of 9.6%, against 8.3% in 2016. This allowed it to move ahead of ASUS, now becoming the fourth largest notebook supplier in the world.
According to the firm, MacBooks Pro launched in June 2017 helped Apple to increase sales by 18% year-on-year, which supposedly represented the highest growth rate among all notebook brands. Recalling that these numbers are only estimates made by the firm, since Apple does not exactly disclose its sales according to Mac models.
Sales leaders continue to be, respectively, the HP (24.3% of the market), Lenovo (20.2%) and the Dell (15.2%). And, while these brands continue with a wide variety of notebooks, Apple leads the way mainly with the market high-end and has a considerably higher profit margin than the others.
In total sales in 2017, bringing together all manufacturers, TrendForce reached 164.7 million units sold, an increase of 2.1% year on year. For 2018, the firm bets that the top six positions together will represent 89.1% of the total, and Apple will continue in fourth place, reaching a market share of 10.4%, while the total industry sales may be 163 , 8 million.