Illustrator of New Yorker magazine tells about the transition from paper to digital thanks to the iPad Pro

Mark Ulriksen, American painter and longtime illustrator of magazine New Yorker recently told the Business Insider an interesting story about his contact with technology, more specifically with a 12.9-inch iPad Pro and how Ma's product changed the way he produced.

During the interview, Ulriksen explained why he felt the need to leave paper and gouache ink aside to adapt to the digital format. The artist even joked that he was “technologically illiterate” and that he is learning to paint.

I really wanted to work, eventually, with the digital medium as it seems that this is the path that consumers are looking for in the world of illustration today, and I like the speed of production.

Anyway, the artist also had a little push from his place of work, the magazine New Yorker. According to Ulriksen, after 20 years working at the company, Cond Nast (group responsible for several magazines, including New Yorker) hired a new creative director, who switched from paper to digital. Except for some people, all the artistic work of the magazine is done digitally.

The moment of the final transition took place last October, after the painter asked some colleagues which device he should buy. So, opted for a iPad Pro, one Apple Pencil and the Procreate illustration app. From there, he began to discover digital resources.


Procreate app icon

Before the adaptation, Ulriksen wondered how other artists managed to achieve a certain type of texture or even the splash of the painting, among other characteristics that, for him, were difficult to obtain. The artist then discovered that everything was done using specific brushes, which provide these effects. “They are brushes, just like they do. There’s the texture brush, the splash brush and even the paint roller brush, now I’ve learned the secret. ”

In addition to speed, the artist inferred another advantage of digital production: the economy for artists. Ulriksen said that he recently produced a full page for the magazine Mother Jones and at the last minute the director realized that the magazine needed a horizontal version for the website. The work that would probably take days to do and at an extra cost, took less than an hour and no charge.

Often, Apple focuses on the illustration market, showing the integration of the iPad with the Apple Pencil, from small class work to professional projects. In fact, the company expanded pencil support in the tablet line by launching the sixth generation iPad, which is now available for purchase in Brazil.


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via 9to5Mac