Instagram recently launched its exclusive video platform, IGTV. Aimed at content creators who want to publish longer and more sophisticated videos, the novelty targets other competing applications in the industry.
The biggest rival, of course, is the renowned YouTube, which emerged in 2005 and changed the Internet audiovisual scene worldwide. Comparisons are inevitable, but the two services have some distinct characteristics. Find out below the similarities and differences between the video apps on Instagram and Google.
Instagram Lite, lighter version of the app, released for some users
Comparative shows differences between YouTube and IGTV Photo: Arte / dnetc
IGTV videos are always vertical, following the trend started by Snapchat and established by Instagram Stories. As for the duration, the minimum is 15 seconds and the maximum, for verified accounts, is 60 minutes. Ordinary users can post videos for up to ten minutes.
Less restrictive YouTube: allows and adapts the player for videos in any horizontal, vertical, square aspect up to 15 minutes for simple accounts and up to 12 hours for verified profiles. Both platforms support Ultra HD quality videos.
The interfaces of the two applications are quite different. Upon entering IGTV, a video immediately starts playing and, in the lower half of the screen, there is a navigation area that overlaps the content. The user can find what they want by browsing the cards with publications of the profiles that follow, most popular posts, recommendations or videos already started, and there is also a search bar. In this part of the screen there are also the buttons for the configuration menus and your own channel. all right.
YouTube is already a more complex platform, both visually and in terms of functions. The home page suggests videos that may interest you according to different criteria. In other tabs, the app organizes videos in high, subscribed channels, playlists, history, among others. The search is also present on all pages of the application.
IGTV displays all options in one window Photo: Reproduction / The Verge
On each video screen, the controls and ways of interacting with the content and the creators are similar. There are options to like, comment and share the publications, as well as access to the channel and its other videos. In IGTV, as in Stories, it is possible to move to the next video by sliding the screen to the left. YouTube, in turn, has related videos.
The sharing button on the Google platform allows immediate sending to a variety of websites and apps. This is an internal feature in the Instagram service: it is connected to direct messages from the social network. There is also the option to copy the direct link to the video, which can be sent by message on any other platform.
On the other hand, YouTube's chat sharing tool is not practical. You need to add a contact to start a conversation and then be able to send a video.
YouTube mobile app interfaces Photo: Reproduo / Bold Kiln Press
Instagram has just reached the milestone of a billion monthly active users. Like IGTV fully integrated into the social network, all of these people are potential viewers. Meanwhile, the established YouTube surpasses 1.9 billion accounts that watch videos every month.
Born at a time when smartphones were just beginning to appear, YouTube native to the web and computers. Its mobile version, however, does not lose anything: you can do the same things both on the device and on a PC.
IGTV is already a product of the mobile device era and focuses on cell phones. However, some features are restricted to the web version of the Instagram platform. You can only save a video as a draft, edit the title and description of a post, or publish videos of more than an hour via the computer.
IGTV, the YouTube competitor launched by Instagram Photo: Isabela Cabral / dnetc
The phenomenon of youtubers a multibillion-dollar industry has been operating for some years. An important point for this is that content creators have monetization tools on the website. In the YouTube partner program, creators they can earn money from advertisements shown before and during their videos and even through subscriptions on YouTube Premium.
IGTV, for the time being, has no monetization resources. The platform stated that solutions for this purpose should arrive by the end of the year, but has not yet specified how they will work.
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