IFA 2020 does not resist the COVID-19 pandemic and will be presented in a different format

IFA 2020 does not resist the COVID-19 pandemic and will be presented in a different format

Around the world, technological events have been canceled due to the COVID-19 pandemic, or at least changed its format to digital. In Germany, restrictions on holding public events are prohibited until August 31, forcing Gamescom, one of the largest video game fairs in the world, to migrate to digital in this year's edition. After the ban is lifted, events to be held until October 24th cannot have more than 5,000 participants.

This measure has just affected the IFA, one of the largest technological consumer contests in the world, which revealed that it is pointing needles to a different event this year. The organization says that in recent weeks it has been discussing different alternatives for its implementation.

The organization has not yet revealed its plans, but claims to have an advanced planning concept that will enable the IFA to fulfill its role in the industry: showcase technological innovation globally, and be a meeting place for brands, manufacturers , retailers and the press. Soon gfu and Messe Berlin will reveal all the details.

According to Hans-Joachim Kamp, chairman of gfu, we expected this development, given the constant evolution of the pandemic and I am pleased that we now have a defined regulatory calendar that allows us, as well as our partner Messe Berlin, as well as the exhibitors, to design all details for IFA 2020.

In the world of technology, the pandemic forced the cancellation of different events all over the world. The first victim was the Mobile World Congress in Barcelona, ​​followed by the Game Developers Conference and E3, Facebook F8 2020, Google I / O 2020, Microsoft's Build 2020 and Apple's WWDC 2020, among others.