If you are a restaurant owner, you probably know iFood, one of the biggest delivery platforms today. If you haven’t joined it yet, but want to do it, we’ve selected several tips on how to sell through iFood.
Before starting, we strongly recommend you to see here our complete guide on the best known delivery app in the country. Keep reading our article and learn all the best tricks to sell more through iFood!
1. Have excellent service
One of the main points in ensuring that you will have a loyal customer base to sell through iFood is to offer the highest quality service possible. Remember to be attentive and effective in communications, answering everything you ask in a complete and quick way.
This is one of the most important tips, regardless of whether you want to know how to sell through iFood or any other method, whether by phone or even in person.
Keep that in mind and try to consider all your customers' complaints and suggestions so that you can not only improve the quality of what you offer, but also to better sell through iFood and appear more at the top of the platform.
2. Sell the best quality products
A very obvious thing when you want to know how to sell the quality of the products and dishes offered by iFood. An excellent service is of no use if your customers don't like what they buy from your restaurant.
Invest in ingredients, chefs, packaging and all aspects involved in food production. No detail too small to ignore.
3. Have an excellent menu
Another important factor that those who want to know how to sell through iFood should keep their restaurant's menu in mind. It is good that you include not only a wide selection of flavors, but also descriptions of each one, so that it is easier for customers to choose.
Also add the option of personalizing the order (such as including or excluding an ingredient), in addition to placing photos of the menu, to make it more appetizing.
4. Get promotions
One thing that attracts customers is a good tip on how to sell on iFood to have promotions of all kinds, alternating between them. For example, days with free shipping and days with a discount on an item, using statistics such as the dish that sells the most, which gives the greatest profit and on which days you sell the most.
This ensures that it will attract attention. As much as the public wants practicality when using these platforms, they can always save money.
5. Be on social networks
Being on all social networks is another great call for those who want to sell on iFood, as it is almost guaranteed that your customers will also use them. Through Facebook or Instagram, you can share menus, invite customers to use delivery apps and make promotions.
You can also publicize your brand, sharing interesting and relevant content, in addition to being able to use it as an excellent means of communication, being able to solve all the doubts and questions of the customers by a more known and friendly means.
6. Create a brand that's hard to forget
In our article on tips on how to sell on iFood, we can not fail to mention this one, which aims to demonstrate the importance of your brand. Therefore, we mean not only the visual aspects, such as logos and business cards, but also the products offered.
Consider well what message you want to convey to your audience and devise the best way to convey this in the construction of all visual aspects, such as menus, packaging, advertising and much more. The more attractive and well-crafted it is, the more likely customers are to remember.
7. Add some loyalty strategy
Another idea of how to sell on iFood more successfully is to create loyalty promotions, ensuring that you will continue selling to the same people. To do this, you can include bonus cards, special discounts, gifts and more.
The most classic of all is the loyalty card which can, for example, guarantee a free order after a certain number of orders. It can also offer discounts, extra dishes, a free accompaniment, among other options.
8. Use iFood Loop
To sell more on iFood, a good option is to use the iFood Loop tool, which allows users to choose cheaper dishes, with discounts offered by restaurants, scheduling delivery. This ends up generating a higher volume of orders, allowing more sales.
With this functionality, the user places orders before 11 am and chooses dishes within a good selection. By scheduling, the restaurant is better able to prepare for the flow of orders and make better use of free time in the kitchen.
9. Know your market
If you want to know how to best sell on iFood, it is very good that you know the market you are in and understand your competition well. Finding the best suppliers, understanding how customers think and following market fluctuations are essential factors.
Also, keep in mind that the famous price war may not be the best option, as it decreases the profit margin. Of course, this does not mean that it is okay to charge too much, but simply lowering prices is not a very good idea.
10. Invest in Marketing
Finally, the last of the tips on how to sell marketing investment on iFood. The more you expose your brand, the more people will get to know you. To do this, take quality photos of your products, increase the delivery time and include the delivery service on your business website.
In addition, you can also create folders, brochures, menus and hands, further promoting your brand and making you better known. If you use your own couriers, personalize them with uniforms and specific work materials. Do not forget to learn how to do marketing on TikTok and also get to know the biggest companies in the branch in our country.
And, what did you think of our tips on how to sell through iFood?
Leave in the comments your opinion about them and if they helped you. You can also give your own tips for comments, helping readers to sell more.