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How to sell on OLX? 7 tips for advertising on the app | E-commerce

When selling used items on OLX, it is important to follow some guidelines to have successful negotiations. Amid so many ads, it can be a challenge for the seller to stand out and make a purchase. Therefore, the following list provides seven tips for making good sales on OLX.

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Comparing the prices of similar products, ensuring safe conditions to complete the negotiation and maintaining good communication with potential buyers are some of the tactics. Check out some tips to use the Android and iPhone application (iOS) of the rival of Mercado Livre, and see how to ensure a good deal on the advertising platform.

Check out tips to have successful sales on OLX Photo: Helito Bijora / dnetcCheck out tips to have successful sales on OLX Photo: Helito Bijora / dnetc

Check out tips to have successful sales on OLX Photo: Helito Bijora / dnetc

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1. Check your product values

Pricing your product is a decisive action for advertising to work. To find out if the price in mind is ideal, it is important to check other similar ads on the OLX itself. In addition to keeping your offer competitive and avoiding the devaluation of the product, it is also important to be aware of prices for the sake of credibility.

Too high or too low prices can generate suspicion on the part of the possible buyer. Therefore, even if you want to sell the product as soon as possible, avoid advertising it for a very low price, as it may raise suspicions of fraud or a damaged product.

Comparing prices of similar products by searching with filters can help create the most suitable advertisement. Photo: Reproduo / Daniel DutraComparing prices of similar products by searching with filters can help create the most suitable advertisement. Photo: Reproduo / Daniel Dutra

Comparing prices of similar products by searching with filters can help create the most suitable advertisement. Photo: Reproduo / Daniel Dutra

2. Take questions from potential buyers through the app chat

OLX chat is one of the most important functions of the app, as it allows the seller and his potential buyers to chat directly. Using this chat to answer customer questions is a decisive attitude to guarantee good deals, as it demonstrates proximity and availability. The chat also allows you to report OLX irregularities. This can help the company to delete irregular advertisements and even to ban certain users.

However, it is worth mentioning that the chat tool can leave the seller confused, as there is a risk that several interested parties will contact you to ask questions about the same product, which creates different private conversations. The seller then runs the risk of answering the same questions more than once in this case, it is likely that some important information is missing from the advertisement itself.

OLX Chat allows to make transactions more transparent and secure Photo: Reproduo / Daniel DutraOLX Chat allows to make transactions more transparent and secure Photo: Reproduo / Daniel Dutra

OLX Chat allows to make transactions more transparent and secure Photo: Reproduo / Daniel Dutra

3. Avoid scams by identifying potential buyers

Sellers must be careful when contacted by potential buyers. While OLX encourages the verification of the profile of advertisers with email and phone, the same does not happen with customer accounts. So sellers should pay attention to make sure the purchase is not a fraud attempt.

If someone contacts you through the website and has a somewhat vague or ambiguous identification, do not hesitate to ask for more detailed information. OLX itself recommends asking not only your first name, but also your last name, workplace and other user data. In addition, it may be a good strategy to try to confirm the data on social networks and other sites.

OLX checks advertiser profiles, which helps potential buyers Photo: Reproduo / Daniel DutraOLX checks advertiser profiles, which helps potential buyers Photo: Reproduo / Daniel Dutra

OLX checks advertiser profiles, which helps potential buyers Photo: Reproduo / Daniel Dutra

4. Be careful when negotiating

OLX connects sellers and buyers, but does not mediate payments. Therefore, care must be taken when closing a deal to avoid fraud and scams. The company suggests that users do not make deposits or bank transfers before receiving the product, as well as highlighting the risk of issuing false bank deposit receipts.

The best alternative is to complete the negotiation in person. In this case, it is important to choose a public, safe and well-traveled place, in addition to ensuring that it is a place where the product can be tested for possible damage.

Avoid scams in OLX with negotiations done in person Photo: Pond5Avoid scams in OLX with negotiations done in person Photo: Pond5

Avoid scams in OLX with negotiations done in person Photo: Pond5

Photos can be the decisive element in bringing a possible buyer to your ad. So, focus on taking good pictures of the product. OLX allows up to six images for each ad.

Therefore, you need to choose well what these photos will be, show details of the product in question and choose a good quality camera to highlight the product's characteristics. In addition to searching for images on the cell phone, the OLX app can also access the camera, which allows you to produce images at the time of creating your ad.

Check out tips for taking good photos with your phone

Check out tips for taking good photos with your phone

6. Respect the site rules to not be banned

There are several rules for creating ads on OLX that must be respected so that the user is not banned from the platform. In addition to placing products in the appropriate categories, it is also necessary, for example, to pay attention to the differences between advertisements made by individuals and by legal entities.

In the case of services, it is important to check to what extent they are in accordance with Brazilian law. Remember that advertisements can be reported by other users. Duplicating ads, including improbable data and even placing the ad in the wrong category can lead to complaints.

OLX users can report suspicious or irregular advertisements Photo: Reproduo / Daniel DutraOLX users can report suspicious or irregular advertisements Photo: Reproduo / Daniel Dutra

OLX users can report suspicious or irregular advertisements Photo: Reproduo / Daniel Dutra

7. Pay to highlight your ad

It is possible to advertise for free on OLX, but the platform also offers paid modalities that can facilitate the sale of the product. The highlights of OLX are divided into four categories: basic, silver, gold and diamond. Each has its own way of functioning and interacts with different sectors of the platform, such as the Gallery and Premium Gallery, special areas of the website that are displayed above the advertisements, but only in the web version of the platform.

In the "Basic" modality, the advertisement appears at the top of searches at the moment the highlight is hired. The "Silver" mode also takes the ad to the top of searches three times in a week. The highlight "Ouro", besides taking the advertisement to the top of the searches, also inserts it in the Gallery for seven days. The "Diamond" category takes the advertisement to the top of the searches once a day and inserts it in both the Gallery and the Premium Gallery.

Seller can join prominent plans with different values ​​Photo: Reproduo / Daniel DutraSeller can join prominent plans with different values ​​Photo: Reproduo / Daniel Dutra

Seller can join prominent plans with different values ​​Photo: Reproduo / Daniel Dutra

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