Selling on Instagram could be an alternative for stores that have been forced to close due to the quarantine of the new coronavirus. The social network, which has a resource for direct purchases on the platform, is especially useful for small businesses that need to maximize their reach and adapt their operations to the reality imposed by the pandemic. Next, check out eight tips for setting up a store on Instagram.
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How to sell on Instagram? See tips for setting up a store on the social network Photo: Nicolly Vimercate / dnetc
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1. Have a business profile with a good description of the business in the bio
The first step in selling on Instagram is to create a business profile. Commercial accounts allow you to analyze metrics such as reach of publications, impressions, interactions and visits to the profile. It is also possible to obtain data on the public that follows the page, including location, gender, age, age range and periods of greatest activity on the platform. Business profile owners can also promote posts.
Commercial profile with full description of the business Photo: Ana Letcia Loubak / dnetc
With the account properly set up, I need to describe your business in the Instagram bio. The description should not leave doubts about the segment in which you operate and the product you offer to the customer. If your brand has a website for sales, it is important to include the link to the virtual store in the bio. If you need to add multiple links, try using tools like Linktree.
2. Post photos and videos with good quality and description
Instagram is a visual social network. If you want to sell on the platform you need to keep this in mind. Invest in good quality photos to compose an attractive feed and take advantage of the videos to explore the product's characteristics, such as finish and proportions. It is also worth explaining how to use and advantages of the merchandise.
Invest in good quality photos to create a visually appealing feed Photo: Carolina Oliveira / dnetc
In the caption, describe the product in detail and also inform the price and payment terms. Avoid revealing the value of the goods only by private messages – the famous DM. This tactic makes the sales operation difficult and can alienate potential customers.
Hashtags are the main form of content indexing on Instagram. When used well, this tool can attract new followers to your page and help leverage the number of sales. To do this, research the main hashtags used in your niche market and add them to your posts. If you're having trouble, try using the Tags Finder website.
Hashtags index content on Instagram search Photo: Melissa Cruz / dnetc
This way, people who follow the hashtag will be able to view the post and get to your profile with greater ease. If the page offers valuable content, quality photos and complete descriptions, it is possible that you will win a customer. Remember that Instagram allows up to 30 hashtags per post, but it is recommended to use the feature sparingly.
Instagram's shopping function allows brands to register and sell their products directly on the social network. The feature reduces the purchase path of the customer, who does not need to leave the platform to purchase the goods.
"Shop" tab lists all items advertised by a brand on Instagram Photo: Reproduo / Taysa Coelho
To create a store on Instagram you need to have a business account and a business page on Facebook. Then, just link the Instagram profile to your Marketplace or Business Manager catalog and mark the products in the posts.
Instagram Stories is a very useful tool to generate engagement between the brand and followers. According to a survey by the company Social Bakers, the use of Stories in a commercial way grew 21% from 2018 to 2019. The success is due, in large part, to the dynamic format of the tool, which allows creating a closer relationship with the consumer.
Commercial use of Instagram Stories grew by 21%, according to a study Photo: Marvin Costa / Tech
Take advantage of Stories stickers, such as questions, polls and tests, to create interactive content. Another tip is to use the space to show the backstage of the business, who makes up the team and other relaxed moments. It is worth mentioning that if your account has more than 10,000 followers, you can link a product link to Stories, the famous "drag up" feature.
6. Respond to DMs and interact with followers
Good service is fundamental to ensure consumer satisfaction and loyalty. So, remember to check the message box and respond to customers as quickly as possible. It is worth remembering that, in addition to allowing more direct contact with the buyer, the Direct Messages (DMs) space supports the sending of links, a strategic resource to redirect the customer to the business website.
Direct allows you to interact with the consumer more closely Photo: Anna Kellen Bull / dnetc
To consolidate the brand on Instagram, it is also important to interact with followers. Take advantage of the comments to chat with the client and build a relationship with him. Another valid tip to repost, on your own page, the Stories that consumers publish with your product. With this, you recognize the customer and show the other followers that it is worth investing in your brand.
7. Partner with influencers
Partnering with influencers is a way to create a bridge between the brand and the public more effectively. In this relationship, the company benefits from the trust already established between potential consumers and the influencer, a factor that can directly affect the purchase decision. For this reason, it is worth researching opinion makers who can help in publicizing your business in your segment.
If you are taking the first steps in Instagram e-commerce, the tip is to bet on micro-influencers. According to a survey by Social Bakers, 97% of Instagram influencers have less than 10,000 followers. Do not stick to the numbers so much: although they do not reach such an expressive audience, these influencers consistently have higher conversion and engagement rates.
8. Offer exclusive coupons, offers or discounts to followers
Offers and discounts always draw the attention of consumers. Take advantage of Instagram to create posts or Stories with exclusive coupons for followers of the social network. Also try incorporating contests into your marketing strategy. They contribute to increased engagement and help attract new followers, who can become potential customers.