The Avon Institute's Voc No Est Alone program, designed to help victims of domestic violence, announced on Tuesday (28) a WhatsApp robot capable of guiding women to report aggression. The tool, launched in partnership with Uber and Wieden + Kennedy, simulates a common conversation in the messenger to not raise suspicions to the aggressor.
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According to data reported by the victim's virtual assistant on WhatsApp, the robot may suggest going to the hospital or to a woman's police station. In this case, Uber provides a promotional code to do the free ride. Institutions fear for an increase in the global level of domestic violence with the voluntary quarantine in pandemic prevention of the new coronavirus.
Online campaigns offer assistance to victims of violence against women Photo: Melissa Cruz Cossetti / dnetc
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The virtual assistant is available on WhatsApp from the contact (11) 94494-2415, regardless of the victim's location. When triggering it, it simulates a common conversation in the messenger, and the victim must communicate with answers of "yes" or "no" according to the robot's questions. The assistant also offers psychological support with messages such as "remember: it's not your fault", as well as guidance if you need to go to a woman's police station.
Virtual assistant on WhatsApp guides the victim of domestic violence Photo: Divulgao / Uber
There are other such initiatives on the Internet. ISA.bot, for example, is an action by Think Olga and the Welcome Map with support from Google, Facebook and UN Women, which provides information and guidance on violence against women. The robot is available in Messenger from a conversation on the project's Facebook page (facebook.com/chama.isa.bot) or by the command "OK Google, talk to Rob Isa" in the Google Assistant.
The Magazine Luiza app, with the #EuMetoAColhSim campaign in 2019, now offers the option "report violence against women" in the side menu. The tool allows you to call 180, a helpline for domestic violence, with the same proposal to make reports in a discreet way so as not to raise suspicions and put the victim even more at risk at home.
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