Making money on YouTube is not as simple as it sounds, although the platform pays several users who share their videos. The monetization (as the payment process became known) of a channel on YouTube ranges from the expression of interest in professionalizing and receiving through the contents to the withdrawal of the value through AdSense.
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Many users, however, still have doubts about how YouTube monetization works, who can participate, how to receive money, among others. Thinking about it, the dnetc separated the eight most common questions about making money from videos on YouTube.
Questions about how to Monetize on YouTube? Discover the main tips Photo: dnetc
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1. What do I need to do to make money with YouTube?
In order to apply for the YouTube Partner Program, it is necessary to fulfill some requirements: to have a thousand subscribers and, at least, four thousand views in the last twelve months, which already sets up a small community engaged in the content produced by the channel. In order to receive the money, I need the channel owner or his financial officer to be over 18 years old and have an account on AdSense, Google's advertising platform where the payment is made.
When you decide to monetize the content, you need to be aware of the YouTube rating that you may approve or not sign up for in the affiliate program. The network criteria are established by the Monetization Policies for YouTube channels, in addition to the Suitable Content Guidelines for Advertising and the YouTube Community Guidelines. With that in mind, it is ideal to avoid using bad words in the first few minutes of the video and not to include nudity, violence, incitement to hate, self-mutilation and other sensitive matters that offend, especially, children. Each video undergoes an evaluation for the monetization to be approved.
2. Does YouTube pay per view?
The first form of remuneration available to youtubers was the number of views. Currently, the amount paid per view is calculated based on the Cost Per Thousand Views (CPM). This means that for every thousand reproductions of advertisements in your videos, the content earns a part of the money invested by the advertiser.
Another way to get paid for viewing is when a YouTube Premium subscriber watches your videos. A portion of the monthly fee paid by the user reverts to the content author.
YouTube Premium has arrived in Brazil and allows creators to earn money Photo: Reproduo / Taysa Coelho
3. How does the YouTube Partner Program work?
Upon reaching the prerequisites, the user will participate in the YouTube Partner Program. The initiative offers access to content creator support teams, digital plagiarism and copyright checking tools and monetization features that define how advertisements will appear on your audience's screen. All forms of direct monetization through YouTube start from joining the YouTube Partner Program.
4. Are there other ways to monetize on the platform?
Another way to earn money on YouTube is to encourage your audience to pay a monthly fee to join the channel club. This initiative directly remunerates the content producer. In addition, there is the possibility of receiving part of the amount paid by the user so that their messages in the YouTube super chat appear prominently in live streams. For channels that have products linked to a brand, such as clothing, mugs, shoes and the like, YouTube also allows including a virtual store to publicize the pieces and boost the brand within the platform.
It is important to be aware of the prerequisites for participating in each program. The Channel Club, for example, can only be activated after reaching 30 thousand subscribers, while the store needs at least 10,000 subscribers.
Merchandise allows you to sell products directly through YouTube Photo: Reproduo / YouTube
5. How do I pay?
To receive payments, content creators must have an account on AdSense, Google's advertising platform. Then, it is necessary to link the profile to the channel and pay attention to the receipts on the platform. One of the basic prerogatives that, to transfer money to a bank account, I need to have a balance of $ 100 on the platform.
Payments are made in dollars, so after receiving the money in AdSense, I need to transfer it to a bank account. As it is a dollar to real conversion, there are applicable rates that apply to the operation.
Google AdSense the tool used to pay for YouTube Photo: Reproduo / Brbara Fernandes
6. What are YouTube's analysis criteria?
Currently, the main content analysis criterion on YouTube follows a line of user preservation. Content that has nudity, violence, encouragement to self-harm, harassment, bullying, threats, plagiarism or misuse of third party property, child safety and hate speech can be punished with the loss of monetization. In more serious cases, the site may choose to end participation in the partnership program or to exclude the channel.
Other details, like bad words at the beginning of the video, can also mean the loss of monetization. Therefore, the ideal is to create content that entertains, informs and respects the rules of the community and also Brazilian laws, since content producers can be prosecuted for what they produce in civil and criminal matters.
Monetization on YouTube includes rules that should be taken seriously in videos Photo: Paulo Alves / dnetc
7. How much does a youtuber earn?
YouTube does not disclose what percentage of advertising earnings are paid to content producers, but there are millionaire channels on the platform. An example is gamers. In the last year, streamer Felix "PewDiePie" Kjellberg earned R $ 63 million from his videos.
According to YouTube, the amount paid to youtubers, based on advertising published on the channel, given by CPM. Each time an ad is shown on a video, it counts an impression. For every thousand impressions, the channel earns a part of the amount paid by the advertiser. There are no concrete figures on how much a content producer earns, but this will depend on the type of video, the size of the audience and the quantity and some technical specificities.
8. How can a beginner channel monetize?
Content is very important for any channel. For this reason, the platform created the YouTuber Creators Academy, which offers courses to improve video production, organize channel finances and business, define content-based strategies and deepen the platform's use policies.
YouTube Creators offers classes on video production for YouTube Photo: Reproduo / Marvin Costa
There are several strategies and subjects that can be used to reach an audience: news, makeup, fashion, games, game streaming, humor, music, religion and several other subjects. With an engaged audience that has earned 1,000 channel subscriptions and 4,000 views in the past twelve months, you can apply to join the YouTube Partner Program.