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How to follow the Apple special event next Wednesday, September 12th

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A few days ago, Apple invited the press for a special event which will be held next Wednesday, September 12th.

The keynote – which will take place at the Steve Jobs Theater, the Apple Park auditorium – will begin at 10 am local time in Cupertino, which is equivalent to 14h by Brasília time.

What to expect?

Coincidentally, 9/12 is exactly the same date as that event last year. It is already tradition, since the iPhone 5 in 2012, Apple launch its new generations of iPhones always in the month of September.

So yes: here comes the iPhone Xs, and we’ve even seen an official photo of him. This is practically confirmed as the name of the direct successor to the iPhone X, so we’re not even using quotes anymore. We will also have a larger model that will most likely be called “IPhone Xs Max” (yes, goodbye to the suffix “Plus”). In addition to these two, it is possible that Apple will launch a third device (“iPhone 9”?) A little cheaper.

"iPhone Xs"

Since 2016, Apple has used this same September event to launch new watches. And, as we also saw an official photo of the new one, we can say that in that same keynote it will launch the “Apple Watch Series 4”.

"Apple Watch Series 4"

Furthermore, expectations remain for the long-awaited and delayed launch of the base AirPower, as well as the wireless charging case for AirPods. Do not wait, in this keynote, new iPads or Macs – these should stay for October, in another special event or in announcements made on the Apple website itself.

Leaving the hardware and going to the software, most likely soon after the end of the keynote, Apple will make the compilations available to developers. Golden Master (GM) iOS 12, watchOS 5 and tvOS 12; macOS Mojave 10.14, we believe, will be for later.

Live streaming from Apple

Apple has already confirmed that it will transmit the keynote Live via streaming of video.

Apple's broadcast of the 12/9 event

It can be followed by either the company’s website (requires an iPhone, iPad or iPod touch running Safari on iOS 10 or higher; a Mac running Safari on macOS Sierra 10.12 or higher; or a PC running Microsoft Edge on Windows 10; and Apple even mentions that users of other platforms will be able to access the stream using recent versions of Chrome or Firefox as well) or a second generation Apple TV (or higher) with the latest version of your operating system installed.

Update: for the first time, Apple also announced that it will broadcast this keynote via Twitter.

Alternatively, anyone who wants to can download and follow the unofficial app Apple Events for macOS – developed by Brazilian Guilherme Rambo – and follow the transmission by him, too (also supports transmission to Google Chromecast).

MM Live

Even with Apple’s live broadcast, our MM Live is guaranteed, with event information brought to you in real time, point by point, in Portuguese.

MM Live for the 12/9 event

It’s a great addition to the official Apple broadcast and a perfect alternative if you can’t keep up with the broadcast itself at keynote time (it will be business hours in Brazil, after all), since we do MM Live both in text and with images – and it works well via desktops or mobile.

We will start our live blogging at 1:45 pm.


Twitter logo (bird)

For those who cannot follow everything in detail during the keynote, we will post on Twitter at @MacMagazine the main highlights of what is being announced there.

We don’t want to flood timelines others for nothing, so the idea is just to post some tweets during the entire event.

Full articles

Obviously, while all of the above happens in real time during Apple’s presentation, we will have a team working hard on full and detailed articles on everything that is announced and what else is going on here for the site.

Although the keynote itself lasts between 1h30 and 2h (maximum), normally, our coverage extends until late at night – depending on the volume of news, of course.


A priori, we will record edition # 292 of MacMagazine On Air on Thursday (9/13) at night, the day after the keynote. If there isn’t so much to cover on Wednesday (which is unlikely), we’ll try to record on the same day.

New podcast cover - MacMagazine on Air

Exceptionally, due to the importance of the event, we will open the live recording to everyone here on the website (something that is normally closed to bosses). Stay tuned!

Wallet ticket

As is also a tradition, we created a ticket that you can place on the iPhone Wallet app in order to be informed a little before the special event starts.

Add it by clicking / tapping below:

12/9 Event Pro Wallet Ticket

MM Live

in MacMagazine

Ticket for WalletRequires iOS 6 or higher Compatible with iPhones / iPods touch

Badge - Add to Apple Wallet

Or scan the following QR code via Wallet – tap the plus sign (+) in the upper right corner, choose “Scan Code” and point the camera:

QR code of the ticket for the 9/12 event

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So, everyone anxious ?! ?