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How to evaluate (or not) a store on Facebook | Social networks

Facebook has a feature that allows you to evaluate advertisers on the social network. The purpose of the new function is to identify common dissatisfactions. We talked to people who bought from Facebook advertisers, and the two biggest frustrations we heard were that they don't like ads that mention inaccurate shipping times or that misrepresent products, explains a post on the network's official blog.

The new tool is already available all over the world, in the Activities area of ​​recent advertising, which relates the latest advertisements with which people interacted in some way. If you have consumed a product or service from one of these brands, you can share how the experience was through a brief questionnaire with multiple choice answers and, if you wish, give an opinion in full.

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Companies that achieve a very high volume of negative comments will receive reviews from buyers so that they can evaluate them and implement the necessary improvements. If this does not happen, the number of advertisements of that company on the platform will be reduced and, if complaints continue, the advertiser may even be banned.

Here’s how to use the feedback tool on your computer and the Facebook mobile app. Remember that users should only evaluate companies with experience of purchasing or consuming services.

Step 1. Access Facebook as usual and, in the left-hand column, select See more;

Click on "See more" on Facebook Photo: Reproduo / Taysa CoelhoClick on "See more" on Facebook Photo: Reproduo / Taysa Coelho

Click on "See more" on Facebook Photo: Reproduo / Taysa Coelho

Step 2. New items will appear in the column. Choose the Annc activity option .;

Access the Facebook advertising activity page Photo: Reproduo / Taysa CoelhoAccess the Facebook advertising activity page Photo: Reproduo / Taysa Coelho

Access the Facebook advertising activity page Photo: Reproduo / Taysa Coelho

Step 3. On the Recent Announcement Activities page, the latest announcements with which the user interacted in some way, either by clicking, commenting or reacting, are available. Press the Leave comment option to evaluate the advertiser's service;

Click on the option "Leave comments" on Facebook Photo: Reproduo / Taysa CoelhoClick on the option "Leave comments" on Facebook Photo: Reproduo / Taysa Coelho

Click on the option "Leave comments" on Facebook Photo: Reproduo / Taysa Coelho

Step 4. Then, select one of the suggested satisfaction level options;

Choose one of the options presented by Facebook Photo: Reproduo / Taysa CoelhoChoose one of the options presented by Facebook Photo: Reproduo / Taysa Coelho

Choose one of the options presented by Facebook Photo: Reproduo / Taysa Coelho

Step 5. Then, a box with items for evaluation will appear. Click on the one that reflects your opinion and click Continue to proceed. If the question has nothing to do with your experience with the brand, go to Skip question. It is possible that more than one question arises and, if it does, just repeat the process.

Answer the questions asked by Facebook Photo: Reproduo / Taysa CoelhoAnswer the questions asked by Facebook Photo: Reproduo / Taysa Coelho

Answer the questions asked by Facebook Photo: Reproduo / Taysa Coelho

Step 6. Finally, Facebook will ask you to make a comment in writing, explaining why the opinion is better. Write in the text box and, when finished, confirm with Submit.

Complete the service evaluation process on Facebook Photo: Reproduo / Taysa CoelhoComplete the service evaluation process on Facebook Photo: Reproduo / Taysa Coelho

Complete the service evaluation process on Facebook Photo: Reproduo / Taysa Coelho

Step 1. Open the Facebook app as usual and tap on the icon represented by three horizontal lines, in the upper right corner. In the menu that opens, see View more;

See "See more" from the Facebook menu Photo: Reproduo / Taysa CoelhoSee "See more" from the Facebook menu Photo: Reproduo / Taysa Coelho

See "See more" from the Facebook menu Photo: Reproduo / Taysa Coelho

Step 2. Now, select the Recent Announcement Activities option. On the screen that opens, the last ads you interacted with will be displayed. Just below each of them, there will be the question "How satisfied are you with xxxxxx?", Followed by three faces. Touch the one that represents your experience;

Click on one of the face options on Facebook Photo: Reproduo / Taysa CoelhoClick on one of the face options on Facebook Photo: Reproduo / Taysa Coelho

Click on one of the face options on Facebook Photo: Reproduo / Taysa Coelho

Step 3. Next, ask yourself a question or a few questions about your experience with the brand. Touch the corresponding answer or Skip if you don't know or don't want to answer. At the end, the social network requests a written report, telling how the interaction with the advertiser was. After writing (which is not mandatory, the user can leave the text box empty), just click on Submit to complete the evaluation process.

Complete the service evaluation process through Facebook Photo: Reproduo / Taysa CoelhoComplete the service evaluation process through Facebook Photo: Reproduo / Taysa Coelho

Complete the service evaluation process through Facebook Photo: Reproduo / Taysa Coelho