TikToker is the name given to the digital influencers of TikTok, who are already a profession in the social media market. With paid posts, users of the short video app are able to earn money from advertising and encourage purchases among potential consumers who watch them. The app has been gaining popularity since the first quarter of 2018, and became even more famous earlier this year, reaching 2 billion downloads, according to the Sensor Tower website.
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With that, companies began to notice a way to profit from the virality potential of the videos, paying for shared advertising by users who have a large number of followers on the platform. From that come TikTokers, digital influencers who are paid for the promotion of brands and products. Check below how and how much, on average, TikTokers can profit, as well as tips on how to be successful in TikTok.
How to be TikToker? See tips on how to reach a larger number of followers on TikTok Photo: Divulgao / TikTok
How to be TikToker? See tips on how to reach a larger number of followers on TikTok Photo: Divulgao / TikTok
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TikToker is a term used to define the digital influencers and content creators of TikTok, short video app for Android and iPhone (iOS). Normally, TikTokers are very active on the platform, and post short videos daily. The contents can vary, but it is common for TikTokers to follow the trends that are high on the platform to continue reaching a large number of users, which includes posts with typical dances or voiceovers.
Some tips can captivate the interest of other users in your content and, thus, increase the number of your followers, facilitating the way to become a TikToker. The "For you" tab selects the most viewed videos and trends of the moment, so a tip to get more views is to participate in the most popular challenges and follow the "trends" of TikTok.
It is also important to publish original and creative content, in addition to keeping in mind that the more posts you make, the greater the chance that your TikToks will be among the videos in the "For you" tab of other users, drawing attention to new followers. Another point to consider also involves the ability to share your posts, think about whether people will want to review them and share them with friends.
See tips for becoming popular on TikTok Photo: Helito Beggiora / dnetc
See tips for becoming popular on TikTok Photo: Helito Beggiora / dnetc
3. How does TikToker make money?
TikTok does not allow monetization of videos natively in the app, as with channel owners on YouTube, for example. For this reason, TikTokers' form of profit is related to sponsorships, product sales, gifts sent in lives or in affiliate marketing.
For TikTokers with more than a thousand followers, TikTok allows lives, live streams that can represent a way to earn money on the platform. During the presentation, viewers can send "tips", which can be converted into cash at the end of the broadcast.
TikTokers can profit from sponsorship, product sales, affiliate marketing or gifts sent by lives Photo: Reproduo / TikTok
TikTokers can profit from sponsorship, product sales, affiliate marketing or gifts sent by lives Photo: Reproduo / TikTok
Sponsorships can be made through TikTok itself or through brands and agencies. A brand can sponsor a TikToker because it believes in its ability to influence, for example, in the same way that a record label can see the great promotion power of a track played on an influential TikToker's video. The amount paid to each of the advertisements can vary between hundreds and thousands of dollars, depending on the number of followers and the number of likes of the profile.
TikTok influencers can also earn money by selling products, usually of their own brand, such as t-shirts with catch phrases, or that reflect the lifestyle of the digital influencer. Another way to profit from the platform includes so-called affiliate marketing, which consists of having a link to a partner store available in posts. In this way, TikToker earns a percentage of the brand's sales.
4. How much money do TikTokers earn?
How much each TikToker earns or can profit from using his profile varies widely, depending on the location of the content creator himself, as well as where he is successful. If a TikToker is influential in Brazil, but in the United States, there is a chance that a Brazilian company will seek sponsorship, for example. But a consensus point: the greater the number of followers on TikTok, the greater the degree of profit that the user can obtain with the platform.
According to a report published by The Guardian, the profits of the most popular TikTokers can reach $ 200,000 per post, if they are sponsored and promote brands. The website also provides an estimate for influencers with the largest number of followers on the platform, such as the Indian Aashika Bhatia. It is estimated that, one year from now, TikToker will have more than 194 million followers on the platform, and can profit no less than US $ 973 thousand per sponsored post.
How much does a TikToker earn? Discover ways to calculate the amounts received by influencers Photo: Divulgao / TikTok
How much does a TikToker earn? Discover ways to calculate the amounts received by influencers Photo: Divulgao / TikTok
It is also possible to calculate the profit potential of a TikTok account through sites such as IgFace, which provides a tool capable of making profit estimates using the social network, called TikTok Money Calculator (igface.com/tiktok-money- calculator). To discover the profit potential of your activities on the platform, just insert your profile link in the requested location.
The website Business Insider brought together the 40 most popular TikTokers, including Loren Gray, a precursor among influencers of the platform, and who today has more than 40 million followers. It is estimated that each post sponsored by her is worth the equivalent of US $ 197 thousand. Also on the list are the names of Charli D'Amelio, Riyaz Afreen, Baby Ariel and Addison Rae, among the five most popular TikTokers of the moment. They all have more than 25 million followers.
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