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How much does iPhone SE cost Apple? According to one estimate, $ 160

Estimate the cost of a fairly normal Apple product. We have already published these researches here several times, but always with a very important observation: despite being relatively accurate with regard to the values ​​of the components of the devices themselves, the account at the takes into account other important things that are part of the cost of a product, such as packaging, distribution, insurance, marketing, research and development, among many other things.


That said, the IHS disassembled an iPhone SE and estimated that the 16GB device costs Apple, $ 160 ($ 156.20 for components plus $ 3.80 for assembly). J for the 64GB model, the cost rises to $ 170.

iPhone SE open

“IPhone SE represents an amalgamation of three generations of the iPhone 5s, 6 and 6s, transforming it into something completely new. Despite its physical similarity to the iPhone 5s, the resulting product is far superior. In fact, the only significant low that a consumer would have on an iPhone SE against the iPhone 6s is the smaller screen with less resolution. ”

In fact there are other casualties, yes, like the front camera and the absence of the 3D Touch but that is beside the point.

According to IHS, Apple used parts from the last three generations of the iPhone (something that iFixit also confirmed in its teardown) to create the iPhone SE, as an iPhone 5s case and screen, radio frequency components for LTE connectivity / front camera (1.2 megapixel FaceTime) for iPhone 6 and A9 processor / rear camera (12 megapixel iSight) for iPhone 6s .

Taking these examples, the device's screen (produced by LG Display, Japan Display and Sharp with Corning glass) costs $ 20. To give you an idea, this amount is less than half of what Apple paid at the time of the iPhone 5s launch; j Qualcomm's cellular connectivity chip costs $ 15; the A9 processor, manufactured by Samsung and TSMC, costs $ 22; and put it away.

Taking into account that Apple sells the devices in the United States for $ 399 (16GB) and $ 499 (64GB), we see that the company's margin is still very high.

(via Re / code)