Last year, the Picodi (a company focused on coupons) did a very interesting study in which they counted how many days a person needed to work in order to buy an iPhone XS Max. This year, with the arrival of the new Apple smartphones, they repeated the dose.
Taking into account the average salary of several countries, they stipulated how many days it takes to acquire (cash price) a 64GB iPhone 11 Pro. Of course, you can disagree and understand that another methodology can be more efficient in this analysis; still, it is still interesting to see how the ranking was.
At the Brazil, as we know, the iPhone 11 Pro 64GB is coming into view for R $ 6,299.10; According to the IBGE, the country’s average income is R $ 2,298 (R $ 2,077 net, in the worker’s pocket). In this way, a Brazilian has to work 63.7 days to buy the device – this, of course, leaving aside any other expenses (a scenario practically impossible to happen).
If we compare it with the days needed to buy an iPhone in 2018, the scenario has improved quite a bit. It is worth noting, of course, that the iPhone 11 Pro arrived in Brazil costing less than the XS; the good news, however, is that the average salary in 2018 was R $ 1,268 (R $ 1,166 net) R $ 2,293 gross (R $ 2,073 net), a little lower than the current released by the Picodi study.
At the base of the ranking we have Switzerland, United States and Luxembourg, countries where the relationship between the iPhone price and the average salary is very balanced. According to the study, a worker in Switzerland needs only 4.8 days to buy the iPhone; in the USA, the days rise to 5.8; in Luxembourg, 6.7 days.
In addition to Brazil, only three other Latin American countries are in the ranking: Colombia (89.7 days), Mexico (54.2 days) and Chile (40.2 days).
To work, folks! ?
Update Oct 16, 2019 at 13:11
According to the reader Thiago Rabelo informed us, the calculation of the average salary of 2018 was wrong – Picodi had taken into account the average household income and the information has already been corrected in their article. With that, we made the necessary adjustments above.