LinkedIn is a social network aimed at creating professional connections and sharing business and labor market related issues.
The platform can be used by workers of any profession and allows, among other things, to publish and view résumés, find job openings in large or small companies and access content aimed at their area of activity.
Like other social networks, LinkedIn allows you to publish texts, articles, photos and videos, in addition to providing interaction between contacts, who can like and comment on posts and chat through a private chat.
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Currently, LinkedIn has almost 675 million users worldwide, 41 million of whom are Brazilians.
The service can be used in different ways to stand out in the job market, such as presenting a portfolio, attending professional courses and asking for recommendations from your skills and experiences to give out the profile.
Check out how LinkedIn works and see tips to extract the best possibilities from the tool.
LinkedIn has resources that can help the user to create a good professional reputation online Photo: Divulgao / LinkedIn
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LinkedIn is an excellent tool to create networking and explore relationships with other professionals in your industry.
The platform allows you to connect with these people and share their content, whether with co-workers, potential employers, employees, customers and even competitors.
In this way, you reinforce the link with people close to you, increase your contact circle, meet new professionals and position yourself among the outstanding people in your area.
The platform uses a network of connections in which it is possible to find out if the person has contacts in common with their profile, presenting each profile as a connection of 1, 2 or 3 degrees, which makes it easier when presenting or asking for directions to someone known.
A search tool allows you to search for profiles by name, but it is possible to use filters that facilitate the search, showing mutual friends, the location or the company where you work.
Creating essential connections to have a good reputation on LInkedIn Photo: Paulo Alves / dnetc
Another feature that facilitates the search for new connections is the display of the list of people who have viewed your profile recently.
Whenever someone opens your page, you will be notified, and will be able to access the profile back.
If you are interested in the connection, this is a good way to start a conversation.
Liking and sharing interesting content published by LinkedIn influencers can also make your profile perceived by others.
LinkedIn allows you to register all your professional information in your profile to create a resume, showing your complete training, all the companies you have already worked for and the positions you held, in addition to the duties of each function.
Each experience can also be augmented with averages of works you have already done, such as texts, images and links, creating a complete portfolio in your profile.
In this way, recruiters and other professionals will be able to view their work without leaving the social network.
Edit your work experiences in each position in the LInkedIn profile Photo: Reproduo / Ana Letcia Loubak
In addition to the portfolio pieces, the profile must be filled with a good photo, a personalized background image, a title and an objective summary, which draw attention.
The tool also allows you to customize the direct URL for your profile, making it easy for others to find your information.
Publishing articles in the feed will also show your connections that you understand the subject, and will be able to guarantee a good reputation in the environment.
Adding extra courses and activities, like languages you master and volunteering, can be a great way to showcase other skills and experiences that make your profile stand out among other professionals.
LinkedIn users can write recommendations about other people, certifying that that professional is qualified in a certain function or activity.
These compliments are displayed on the profile, to demonstrate that other people trust your work.
If you still don't have many recommendations, you can ask friends to write references about you.
To do this, just open the profile of the person you want and click on Request a recommendation, and you can specify what you want to be recommended for.
Request a recommendation on LinkedIn Photo: Reproduo / Ana Letcia Loubak
An important tip is to gently select the people for whom you will ask for recommendations, choosing professionals who really know and attest to the quality of their work.
Sending recommendations about other people also increases the chances that they will return praise for your skills.
Take advantage of the freelancer market
Currently, more than 20 million vacancies are open on LinkedIn worldwide.
The LinkedIn Jobs section allows you to filter opportunities according to your work area, location and position you are looking for.
Among the vacancies available are freelance jobs, which are offered on a temporary basis or without formal contracts.
The job search tool allows you to specify the type of work regime you want.
Some vacancies also in this work format are not added to LinkedIn Jobs, being posted on profiles of ordinary people, so maintaining good relationships with influential contacts can guarantee an extra job between conversations.
Access groups with topics of interest
Become active on LinkedIn groups Photo: Reproduo / Taysa Coelho
LinkedIn also has groups that bring together professionals with interests in the same topic.
These pages work in the same format as Facebook groups, which allow you to create publications to raise discussions on relevant issues, answer questions, publicize work and also to network, usually bringing together professionals from the same market segment.
There are thousands of groups available on LinkedIn, on different topics, and any member can create a new group at any time.
To find communities with interesting themes, just use the search tool on the homepage.
To view the groups you are participating in, access the "Solues" tab in the top menu.
LinkedIn itself recommends some groups that may be compatible with your interests, according to your professional profile.
Companies can also create a LinkedIn profile Photo: Reproduo / Rodrigo Fernandes
Companies can also create profiles on LinkedIn, developing an institutional page that displays the history of the enterprise and news about the business.
For the common user, following companies is a good way to find more information about these companies, to understand the corporate profile adopted by them, for example.
Through the pages it is possible to find out if you have any connection that works at the company, access available vacancies, in addition to meeting companies in the same segment related to it.
Access professional courses on the paid plan
LinkedIn Premium gives access to online professional courses through the LinkedIn Learning tool Photo: Reproduo / Rodrigo Fernandes
LinkedIn has a paid plan, called LinkedIn Premium, which offers some benefits, such as prominence in applications and sending inbox messages to people who are not connected.
In addition, the subscription frees professional courses for the user to watch online, betting on the professionalization of candidates to facilitate the achievement of a job vacancy.
The themes of the courses vary, addressing subjects such as How to beat procrastination or specific programs, such as techniques on presentations or Excel, for example.
Classes are taught by professionals from all over the world, and are available in Portuguese.
The LinkedIn Premium plan starts at R $ 49.90 per month.