The global smart speaker market reached a new peak in 2019, with around 146.9 million units sold in the year – an increase of 70% compared to 2018, according to a new survey by Strategy Analytics.
Apple, of course, surfed this positive market moment – but not much. According to SA’s analysis, Apple was the sixth largest manufacturer of smart speakers, selling fewer units than Amazon, Google, Baidu, Alibaba and Xiaomi.
As expected, Amazon was the big niche champion last quarter, selling about 15.8 million speakers. Google came in second with 13.9 million devices sold, followed by Chinese brands Baidu (5.9 million), Alibaba (5.5 million) and Xiaomi (4.7 million).
Even facing difficulties to guide sales of the HomePod Since its launch, the Cupertino giant has taken advantage of increased sales in the speaker market and sold 2.6 million units (1 million more than in the fourth quarter of 2018), an increase of 65%.
SA expects sales of smart speakers to reach a new record in 2020 – despite the disruption in supply and demand caused by the Coronavirus outbreak in China, which has also affected Apple’s production.
Apple, however, will only see another increase in sales of HomePods if it reduces its price (again) in the markets where it is available – or else launch a new cheaper model, according to SA.
via Apple World Today