While iFixit specializes in disassembling Apple products to show us how they are built and what we have of components inside, companies like TechInsights use this information to estimate the cost of manufacturing such products.
And that’s what she just did with HomePod, bringing a very surprising fact: according to his analysis, the cost of manufacturing the smart speaker from Apple is of $ 216, which gives the company a very tight margin in relation to the standard we see in other lines and even lower than that of competitors such as Google and Amazon.
The tweeters, woofer, microphones, power supply and management system cost about $ 58. The A8 chip costs US $ 25.50, while the OLED light system at the top, along with some other components, costs US $ 60. These are just some of the values that make up the total.
In addition to this being a mere estimate made by TechInsights, it is always worth remembering that we are talking about the gross cost of manufacturing the product. This does not include a series of other important points, such as investment in research & development, software, freight, insurance, the entire operational chain of the company and so on.
Just to get an idea of what we’re talking about in terms of “tight margin”, a recent estimate put the cost of the 64GB iPhone 8 at $ 247.51, just slightly above HomePod; but it sells for $ 699, while the speaker costs $ 349 in the United States – and, by the way, has infinitely greater volume and weight. Another reference: when launched in 2015, the 38mm Apple Watch Sport cost Apple less than $ 84 and it sold for the same $ 349 as HomePod.
Without a doubt, a new pricing strategy for Apple.