By surprise, the Apple Music today renamed one of its most popular playlists; now the playlist Ā«A-List: Hip-HopĀ» is called Ā«Rap LifeĀ» and won a new program on Beats 1 radio.
The news was announced by the executive of the streaming from Apple, Ebro Darden, in an interview for Billboard. In addition to the more cosmetic changes, the initiative will also expand the segment on Dardenās daily program on the serviceās radio.
More than songs, the board will also feature discussions about hip-hop culture, as Darden said:
THE[[playlist]Ā»Rap LifeĀ» will be updated according to the culture on this side. We will move at the speed of culture and a few weeks will be daily, as the new selected content is released.
The genre has been one of the main focuses of Apple Music as the service has also been gaining recognition in the area; Canadian singer Drakeās last two projects (Ā«ScorpionĀ» and Ā«More LifeĀ»), for example, yielded more plays on Apple Music than on Appleās biggest competitor, Spotify.
Therefore, it is possible to say that the change is just an effort by the Cupertino giant to compete more directly with the playlists āRap Caviarā (from Spotify) and āRap Rotationā (from Amazon).