By surprise, the Apple Music today renamed one of its most popular playlists; now the playlist «A-List: Hip-Hop» is called «Rap Life» and won a new program on Beats 1 radio.
The news was announced by the executive of the streaming from Apple, Ebro Darden, in an interview for Billboard. In addition to the more cosmetic changes, the initiative will also expand the segment on Darden’s daily program on the service’s radio.
More than songs, the board will also feature discussions about hip-hop culture, as Darden said:
THE[[playlist]»Rap Life» will be updated according to the culture on this side. We will move at the speed of culture and a few weeks will be daily, as the new selected content is released.
The genre has been one of the main focuses of Apple Music as the service has also been gaining recognition in the area; Canadian singer Drake’s last two projects («Scorpion» and «More Life»), for example, yielded more plays on Apple Music than on Apple’s biggest competitor, Spotify.
Therefore, it is possible to say that the change is just an effort by the Cupertino giant to compete more directly with the playlists “Rap Caviar” (from Spotify) and “Rap Rotation” (from Amazon).